About this Course

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Learner Career Outcomes

29%

got a tangible career benefit from this course
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
Chinese (Simplified)
Subtitles: Chinese (Simplified), English

Skills you will gain

Game TheoryStrategic ThinkingCompetition (Economics)Porter'S Five Forces AnalysisStrategic Management

Learner Career Outcomes

29%

got a tangible career benefit from this course
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
Chinese (Simplified)
Subtitles: Chinese (Simplified), English

Offered by

Ludwig-Maximilians-Universität München (LMU) logo

Ludwig-Maximilians-Universität München (LMU)

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

关注你的竞争对手 Take Care of Your Competitors

2 hours to complete
9 videos (Total 68 min)
9 videos
博弈设定 Game Setting6m
消除劣势策略 Eliminating Dominated Strategies11m
纳什均衡 Nash Equilibrium11m
囚徒困境 Prisoners' Dilemma3m
博弈设定 Game Setting10m
逆向归纳法 Backward Induction8m
可信威胁 Credible Threats10m
小结 Wrap Up2m
3 practice exercises
测验:同时博弈 Simultaneous Games10m
测验:序贯博弈 Sequential Games10m
测验:关注你的竞争对手 Take Care of Your Competitors20m
Week
2

Week 2

2 hours to complete

企业为何要合作 Why Firms Work Together

2 hours to complete
9 videos (Total 61 min)
9 videos
合作的原因 Reasons for Cooperation3m
有限次重复 Finite Repetition9m
逆向归纳法 Backward Induction9m
无限次重复 Infinite Repetition10m
影响合作的因素 Factors Influencing Cooperation8m
积极承诺 Aggressive Commitment10m
合作承诺 Cooperative Commitment4m
小结 Wrap Up2m
5 practice exercises
测验:合作的原因 Reasons for Cooperation6m
测验:有限次重复 Finite Repetition8m
测验:无限次重复 Infinite Repetition8m
测验:承诺 Commitment8m
测验:企业为何要合作 Why Firms Work Together20m
Week
3

Week 3

1 hour to complete

互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships

1 hour to complete
7 videos (Total 43 min)
7 videos
互补产品:示例和定义 Complements: Examples and Definitions7m
通用策略 Generic Strategies8m
正外部性 Positive Externalities9m
示例 Examples4m
战略合作伙伴关系 Strategic Partnerships7m
小结 Wrap Up3m
4 practice exercises
测验:互补产品 Complements8m
测验:互补产品策略 Strategies for Complements8m
测验:互补产品和合作 Complements and Cooperation8m
测验:互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships20m
Week
4

Week 4

2 hours to complete

进入新市场 Entering a New Market

2 hours to complete
10 videos (Total 81 min)
10 videos
市场吸引力 Market Attractiveness6m
结构性进入壁垒 Structural Entry Barriers12m
战略性进入壁垒 Strategic Entry Barriers6m
承诺 / 价值链重构 Commitment/Value Chain Reconfiguration10m
柔道战略 / 利基市场 Judo Economics/Niche Market10m
结构性进入壁垒 / 承诺 Structural Entry Barriers/Commitment12m
限制性定价 / 掠夺性定价 Limit Pricing/Predatory Pricing8m
先占策略 Pre-Emption5m
小结 Wrap Up3m
4 practice exercises
测验:市场选择和进入壁垒 Market Choice and Entry Barriers10m
测验:进入策略 Entry Strategies8m
测验:进入遏制 Entry Deterrence10m
测验:进入新市场 Entering a New Market20m

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