Fundação Instituto de Administração
Construção de Relacionamentos em Vendas Orientada a Dados
Fundação Instituto de Administração

Construção de Relacionamentos em Vendas Orientada a Dados


Gain insight into a topic and learn the fundamentals

Daniel Bergmann

Instructor: Daniel Bergmann

Beginner level

Recommended experience

16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

Details to know

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20 quizzes

Taught in Portuguese (Brazil)

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There are 4 modules in this course

Neste módulo, abordaremos as principais características do modelo de regressão simples no ambiente de negócios e de vendas. Aqui, será tratado um problema a fim de estabelecer o relacionamento do preço com a demanda de um produto.

What's included

4 videos7 readings5 quizzes

Neste módulo, iremos abordar a determinação e a avaliação dos principais drivers do negócio (mídia, características do produto etc) que podem influenciar de forma significativa o faturamento das empresas.

What's included

4 videos8 readings5 quizzes

No terceiro módulo deste curso, trataremos do modelo de machine learning conhecido por KNN e muito usado na área de vendas. A partir de um processo de vizinhança ou proximidade com características de certos clientes será possível realizar algumas previsões.

What's included

4 videos8 readings5 quizzes

No quarto módulo deste curso, abordaremos técnicas de análise de dados para recomendar produtos ou serviços aos clientes, de forma personalizada, no intuito de aumentar as chances de obtenção de receita.

What's included

4 videos8 readings5 quizzes


Daniel Bergmann
Fundação Instituto de Administração
1 Course262 learners

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