This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content MarketingUniversity of California, Davis
About this Course
Skills you will gain
- 5 stars69.36%
- 4 stars20.80%
- 3 stars5.47%
- 2 stars1.78%
- 1 star2.56%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
This was an excellent dive into writing content, headlines, creating effective online strategies and how to make your writing, blogs etc. profitable. Exceptionally clear delivery and very engaging.
Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course
I really like the course because it gives you projects where you can practice what you have learned.
I enjoyed engaging with the community and having feedback with others.
Excellent course !!
This was a very detailed course that provided great info to the learner. I will say there should be prompts that peer graders need to follow. That way people are getting honest and helpful feedback.
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