This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Offered By
The Strategy of Content Marketing
University of California, DavisAbout this Course
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Try Coursera for BusinessSkills you will gain
- Management
- Content Marketing
- Copywriting
- Writing
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Syllabus - What you will learn from this course
The Content Marketing Ecosystem
The Strategic Context (The 7A Framework)
Mapping the Journey: Crafting a Content Marketing Strategy
The Strategic Types of Content
Reviews
- 5 stars69.38%
- 4 stars20.74%
- 3 stars5.42%
- 2 stars1.80%
- 1 star2.63%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course
I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.
Thank you, Coursera!
I really like the course because it gives you projects where you can practice what you have learned.
I enjoyed engaging with the community and having feedback with others.
Excellent course !!
This course really help me a lot with basic of being a content marketer, despite I am no student in bussiness I can learn about the strategy how to attract audience in effective and eficient way.
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