Unilever
Customer Understanding and Digital Marketing Channels

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Unilever

Customer Understanding and Digital Marketing Channels

Unilever Team

Instructor: Unilever Team

10,821 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

(113 reviews)

Beginner level
No prior experience required
20 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.7

(113 reviews)

Beginner level
No prior experience required
20 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

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Assessments

19 assignments

Taught in English

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Build your Leadership and Management expertise

This course is part of the Unilever Digital Marketing Analyst Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Unilever
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There are 4 modules in this course

In this module, you will explore the current digital marketing landscape and the role of a digital market analyst. You'll focus on learning fundamental marketing concepts while exploring marketing transformation in the digital age.

What's included

12 videos8 readings4 assignments2 discussion prompts

In this module, we will explore essential topics such as understanding customer experience insights, customer segmentation, content marketing, brand storytelling, and aligning these efforts to drive marketing strategies.

What's included

9 videos9 readings5 assignments

In this module, you will focus on ecommerce channels. You'll examine the 6Ps of marketing and explore other popular marketing strategies such as situationaly analysis, STP, and customer lifecycle management.

What's included

9 videos11 readings4 assignments

In this module, you will focus on digital marketing channels and the outbound and inbound tools and performance metrics that support them. You'll also explore creating an action plan and customer journey map.

What's included

13 videos20 readings6 assignments

Instructor

Instructor ratings
4.6 (27 ratings)
Unilever Team
Unilever
8 Courses27,341 learners

Offered by

Unilever

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4.7

113 reviews

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MM
5

Reviewed on Sep 7, 2024

JM
4

Reviewed on Nov 4, 2024

DD
5

Reviewed on Apr 18, 2024

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