“De me gusta a leads: interactúa con las y los clientes en línea” es el tercero de siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico. Este curso te ayudará a desarrollar estrategias de marketing en redes sociales. Las redes sociales son un canal clave de marketing digital para muchas empresas, debido a la gran cantidad de personas que las utilizan para socializar, interactuar con las empresas y compartir contenido. Ninguna estrategia de marketing digital está completa sin una presencia de marca en línea que permita a las y los clientes interactuar con una marca. En este curso, explorarás las plataformas de redes sociales e identificarás cuál es la más adecuada para cada necesidad específica. Aprenderás a crear contenido para redes sociales al usar los principios de diseño gráfico de las y los especialistas de marketing. También aprenderás cómo administrar una presencia en redes sociales y establecer objetivos y métricas de éxito para los anuncios en esas redes.
De me gusta a leads: interactúa con las y los clientes en línea
De me gusta a leads: interactúa con las y los clientes en línea
This course is part of Google Marketing Digital e E-Commerce Professional Certificate
Instructor: Google Career Certificates
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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Definir el marketing en redes sociales y describir para qué sirve
Identificar los pilares del marketing en redes sociales: estrategia, planificación, escucha e interacción, informes y redes sociales de pago
Definir los objetivos de una campaña en redes sociales
Redactar, diseñar y reutilizar contenido atractivo para redes sociales
Skills you'll gain
- Content Scheduling
- Digital Content
- Digital Advertising
- Digital Media Strategy
- Paid media
- Social Media Strategy
- Online Advertising
- Social Media Content
- Content Creation
- Social Media Marketing
- Drive Engagement
- Social Media Campaigns
- Target Audience
- Social Media Analytics
- Digital Publishing
- Target Market
- Content Development and Management
- Social Media Management
- Social Media
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
24 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Google Marketing Digital e E-Commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Google
There are 5 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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