This course focuses on demand generation, measurement, branding, and messaging. You will examine demand vehicles used to execute marketing strategies, including types of demand, content, inbound vehicles, social media, PR, and other outbound vehicles. You will then learn how marketing and campaign performance are measured through top-line measures, program measurement, and performance metrics used to optimize strategy. The course also introduces branding and messaging, including branding basics, how brands are communicated, and how to craft effective messages for target audiences. Exercises, a practice activity on testing and refining a customer message, and knowledge checks help you apply these ideas to campaign execution, performance review, channel choices, and message development for specific audiences.
Demand Generation, Measurement, and Messaging
Demand Generation, Measurement, and Messaging
This course is part of Product Marketing & Go-to-Market Strategy Specialization
Instructor: Stanford Online
Included with Learn more
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Compare demand vehicles across content, inbound, social media, PR, and outbound channels
Measure campaign performance with top-line and program measures.
Develop branding and messaging for target audiences.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Product Marketing & Go-to-Market Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Stanford Online
Stanford Online
Stanford Online
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