Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.
By Shane J•
Fantastic content, gives me a better understanding of the methodology which I was missing. I had a few problems with the platform, but managed to work after a few days.
By Shashwat A•
I got to learn a lot from this course. Moreover the peer graded assignments helped me in getting to know about different perspectives from people all across the globe.
By PHOY Y H•
I have learnt a lot from Kevin on web analytics which is beneficial for us as an analyst as most of the analysis we are doing are skewing towards digital analytics.
By Dulce G•
I like that this course was more practical and showed some of the tools we can use for data analysis. The last exercise of analyzing a visualization was excellent!
By GUSTAVO A G A•
I'm really enjoyed this course, even it motivated to go deep in the data analysis techniques and perhaps create my own data analytics firm. thanks teacher Kevin.
By Ajay K S•
It is must know of markets today.
Excellent preparation & design, Little complex due so many assignments to complete. But make sure learning method.
By Rebeca R M B•
The teacher is excellent, the course is incredible, I loved having participated and I am very grateful to the coursera and the University for this opportunity
By Mohamed B•
It was so great course! I see all presented knowledge is really in practice so I really enjoyed the course. Thanks Coursera, and thanks Dr. Hartman so much :)
By Andile N K•
Great course! I liked the structure of the modules and the assessments! My only request is that the content is updated to include recent data and statistics.
By Shady e s•
Wonderful course , had the the chance to learn from an expert as Kevin Hartman, but would have loved to have an element of practical practice in the course
By Salma H P A•
It was really helpful to see rules to make data analysis easier to resume. How to make memorable presentations that the forum can take away and action.
By ROBERT C M•
Excellent job professor Hartman, great on relevance, keeping it focused, covering everything you set out to cover and making the lectures interesting.
By John C•
Great class and professor. Having someone who lives this every day is so much more engaging and helpful then the classes that are taught by academics.
Very instructive and easy to follow. Kevin is a great teacher. I recommend this course for everyone interested in knowing more about Digital analytics
By Karla V•
As soon as I start this course I literally fell in love with Marketing Analytics and I don't have any background in Marketing studies.
By Sarah W•
Learned SO much from this class. One of my favorite classes in the program so far. Highly recommend. Professor Hartman is brilliant beyond words!
By Ruben Y W T•
It was very informative and learnt the practical side of digital analytics by using MAPS: Planning, Collecting, Analysis & Data Visualization
By Abderrahmane B•
A must learn course, especially if you attended its first part Digital Marketing in Theory. A comprehensive course with up to date resouces.
By Aviral K•
Very useful course. It talks about simple things but often it is these simple rules that we overlook while making our presentations/reports.
By Luka D•
Great course full of good insights and generally covers a lot but need to do your own research afterwards to truly understand the topic :)
By Lyona G•
I understand how complicated the digital world, and how to use the complicity to gain more impression and acquisition for the businesses.
By Keith K D•
Great course, I learned a lot. I am technically trained and had no idea what was possible on the web when it comes to marketing analysis.
By Emperatriz O•
Excellent insights and readings, I really enjoy this course that encourages me to keep learning in the Data Analytics field. Thank you!
By Meghan R•
This course provided an good high-level overview of how to attack a data analysis problem as well as data collection and visualization.
By Sergio d l R•
Great Course! Complements the previous course (Digital Analytics for Marketing Professionals: Marketing Analytics in Theory) very well!