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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
2,860 ratings
609 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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251 - 275 of 595 Reviews for Digital Marketing Analytics in Practice

By Hamza H

Dec 19, 2015

Excellent Course. Quality classes.

By Chloe c

Apr 05, 2020

very useful information to learn!

By Simon P d G

Apr 11, 2018

just need an update of the course

By vidisha s

Jun 24, 2019

Very useful course all together.

By Saurav K

Jul 06, 2020

This course was really helpful.

By Jolène M

Apr 21, 2020

Very interesting and complete !

By Hailemariam K G

May 18, 2019

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By Nourdine E H

Dec 03, 2017

great course and great teacher!

By Favian R

Aug 04, 2020

Excellent course, thanks Kevin

By Kartik D

Oct 04, 2020

great course had a lot of fun

By AMAN S C

May 17, 2020

excellent teaching experience

By PIMMADA S

Apr 19, 2020

Very good and helpful course!

By Lisa B

Jun 01, 2017

Great course. I leaned a lot.

By zengo

Oct 03, 2016

Great insights and enjoyable.

By Podshivalova I

Jul 06, 2020

Very interesting and useful!

By Mateo C G

Aug 22, 2019

Great course, learned a lot.

By Romain V

Oct 07, 2016

Very interesting and challe

By MISHIKA T

Aug 28, 2020

Got to learn new concepts

By CORLANDRION D

May 24, 2017

Great feedback and course

By Pranav J

Mar 26, 2017

Very good and informative

By Amanda O

Nov 09, 2016

Great! I learned a lot !

By Mohamed G

Jun 06, 2016

this course is very nice

By Chimun K N

May 21, 2020

Fantastic course indeed

By Cesar R

Aug 13, 2016

Teacher has no parallel

By TAMIL S R

May 05, 2020

Excellent presentation