Chevron Left
Back to Digital Marketing Analytics in Practice

Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

4.5
stars
2,855 ratings
607 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

Filter by:

151 - 175 of 594 Reviews for Digital Marketing Analytics in Practice

By Sabrina W

Dec 12, 2016

Very good course, give a practical knowledge about digital marketing analytics !

By Hiroany D V C F

Jun 12, 2020

very good course, the instructor very organized in his explanations, I liked it

By Gopakumar V S

Nov 12, 2017

It is very helpful more the beginners, to know the basics of digital marketing.

By Fausto O

Nov 22, 2016

Great content! With great teacher and great articles. Loved Avinash's articles!

By Madhu T

Jun 05, 2017

Great Course Great Insights. A must to get a better grip at Digital marketing.

By Andrea R

May 04, 2016

Excellent! The way the Professor explains the opics is very clear and engaging

By Gabriel N O

Nov 16, 2018

Great Course !! Analytic tools , processes and practices very well explained.

By Amr A

Nov 28, 2016

Very good material, it added to my knowledge for sure, I recommend taking it.

By Milan M

May 30, 2017

Absolutely, great course and really drove home to Consumer Decision Journey.

By olga

Jan 15, 2018

I liked the final module covering the principles of good data vizualization

By Sean R

Apr 19, 2017

If you took the first course, this is a must to complete the whole picture.

By Omar M

Dec 13, 2016

Very good insights and formation for the professional on digital marketing.

By Miguel M

Sep 21, 2016

Excelente Curso para entender el marketing digital aterrizado a la practica

By Tumelo M

Sep 11, 2019

This course gave me a clear practical understanding of Analytics. Love it!

By silvana a a h

Oct 08, 2020

This course is very helpful for each marketer. the instructor was perfect

By Dedi P

Jun 16, 2020

The lessons taught here are enough to boost my career to the next level.

By C.A T

Aug 07, 2015

welcome challenge. Informative but easy to follow for a tech dumb newbie

By Ayman G

Jul 13, 2020

Excellent Course ,Excellent Resources,

Thank you Professor Kevin Hartman

By Orangel A

Oct 28, 2019

Excellent course !!! The tools it shows totally help digital marketing.

By Amanda F L

May 30, 2019

Great course, helped me a lot on my daily work! Congrats and thank you!

By Jaime R

Nov 27, 2015

Awesome very concrete course on the practicalities of digital marketing

By hailing x

Jul 24, 2017

Good class to systematically review the marketing analytics processes.

By January C

May 24, 2017

I HAVE LEARNED SO MUCH. Nothing beats Coursera for online learning. :)

By Vidhya R

Mar 30, 2017

Loved the structure of the course. It was a great learning experience!

By Olayinka O A

Jun 26, 2020

Loved Prof Kevin's teaching approach, very relatable and interactive.