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Learner Reviews & Feedback for Digital Analytics for Marketing Professionals: Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

2,791 ratings
588 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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251 - 275 of 575 Reviews for Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

By zengo

Oct 03, 2016

Great insights and enjoyable.

By Podshivalova I

Jul 06, 2020

Very interesting and useful!

By Mateo C G

Aug 22, 2019

Great course, learned a lot.

By Romain V

Oct 07, 2016

Very interesting and challe


Aug 28, 2020

Got to learn new concepts


May 24, 2017

Great feedback and course

By Pranav J

Mar 26, 2017

Very good and informative

By Amanda O

Nov 09, 2016

Great! I learned a lot !

By Mohamed G

Jun 06, 2016

this course is very nice

By Chimun K N

May 21, 2020

Fantastic course indeed

By Cesar R

Aug 13, 2016

Teacher has no parallel


May 05, 2020

Excellent presentation

By Alberto O

Apr 04, 2017

It was really helpful.

By Sanfora D

Jun 03, 2016

Great way of tutoring.

By Dr.kalyan S

Aug 10, 2020

Simply the best......

By agastya s

Mar 28, 2020

content was very good

By Petra S

Dec 11, 2016

This course is great.

By Shivam G

Aug 30, 2020

Exploring knowledge!

By Adarsh P

May 09, 2020

course was so great.

By Frank B

Sep 14, 2017

Very useful insights

By Sarath B

Apr 05, 2020

It was very helpful


Dec 22, 2019

excelente qualidade

By Jorge I B L

Mar 02, 2017

Excellent Course!!!

By Fernando R

Jun 19, 2019

Very good content.

By Evalyn

Aug 09, 2017

Amazing instructor