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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

2,943 ratings
633 reviews

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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251 - 275 of 618 Reviews for Digital Marketing Analytics in Practice

By Paihar S D

Aug 4, 2020

Thank you So much for your valuable guidance

By Surush U

May 11, 2020

A brilliant course with brilliant professor

By Suku M

Jun 7, 2018

well structured and nicely laid out course

By Roberto A

Aug 29, 2015

Best course series I've taken on Coursera!

By Ndayisenga J I

Sep 30, 2020

could you give me the certificate please


Sep 9, 2019

Very very nice course with good modules

By Alfredo A

May 25, 2019

Excellent course on Marketing Analytics

By Nabilla M

Apr 16, 2018

I learned, a lot! Having so much fun :)

By Dunja S R

May 28, 2018

It is a very good introduction course.

By Vicha R B

May 16, 2018

This is so much fun course I ever had.

By Anthony A D

Dec 24, 2017

Great course! Beneficial in many ways.

By Ahmed S

Sep 9, 2016

Great Course , thank you Kevin Hartman

By Iryna

Apr 15, 2016

Good theoretical and practial lessons.

By Maxie R V F R

Oct 2, 2020

Good exposure to Digital Marketing !

By Edson d O V

May 3, 2018

Good Course! Great Specialization!!!

By Mai L

Dec 4, 2017

Very interesting and helpful course!

By Marcio

Jun 23, 2017

Amazing course with a great content.

By Siddharth

Jul 9, 2020

Not an easy course to learn,but fun


May 11, 2020

Very great addition in my knowledge

By Hassan S

Jan 31, 2018

Great course. Strongly recommended.

By Jaime O Z

May 21, 2018

Great course. Totally recommended.

By Raphael d S

Feb 12, 2018

I was very pleased with the course

By Hamza H

Dec 18, 2015

Excellent Course. Quality classes.

By Chloe c

Apr 5, 2020

very useful information to learn!

By Simon P d G

Apr 11, 2018

just need an update of the course