Digital Marketing Institute
Digital Strategy and Business Opportunity
Digital Marketing Institute

Digital Strategy and Business Opportunity

This course is part of Digital Marketing Strategy and Planning Specialization

Taught in English

Some content may not be translated

Digital Marketing Institute
Cathal Melinn

Instructors: Digital Marketing Institute

25,146 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(273 reviews)

|

97%

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses

  • How digital research and social listening tools and tactics can provide insights into a business's audience and competitors

  • How to use the principles of content marketing with a creative strategy to find, reach, and engage target audiences

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

15 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(273 reviews)

|

97%

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Marketing Strategy and Planning Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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Share it on social media and in your performance review

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There are 3 modules in this course

This module describes how advances in technology, and changing consumer behavior and expectations have presented new challenges and opportunities for businesses. It begins by describing the changes which have occurred in technology and consequent consumer behavior and expectations. Then the module looks at the customer journey and how it has been disrupted by digital, and how digital can be used through the steps of the journey to influence customers. Finally, the module looks at the opportunities presented by digital for organizations as a whole.

What's included

9 videos8 readings4 quizzes4 discussion prompts2 plugins

This module presents the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives through understanding the core components of the digital marketing strategy within a digital marketing plan, to gain audience and industry insight by conducting digital research, and to prepare the foundations for a fully integrated digital marketing campaign.

What's included

15 videos15 readings6 quizzes5 discussion prompts4 plugins

This module probes the fundamentals of content marketing and its role within a business. It identifies the benefits of using personas and how to develop them based on your target audience. It introduces techniques for content creation and repurposing in order to maximize content use. Finally, the module outlines how to develop a creative strategy to engage an audience and deliver on campaign goals.

What's included

9 videos9 readings5 quizzes2 peer reviews4 discussion prompts3 plugins

Instructors

Instructor ratings
4.8 (94 ratings)
Digital Marketing Institute
Digital Marketing Institute
7 Courses77,389 learners

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Recommended if you're interested in Marketing

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4.6

273 reviews

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WR
5

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