About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Recommended for anyone seeking to learn more or upskill in the disciplines of digital strategy formulation, e-commerce, and digital transformation.

Approx. 12 hours to complete
English

What you will learn

  • How to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy

  • How to incorporate outbound channels, video advertising on YouTube, and web analytics into an effective omnichannel marketing strategy

  • How to incorporate an e-commerce and social customer service into an effective omnichannel marketing strategy

Skills you will gain

Search Engine Marketing (SEM) StrategyDisplay and Video Advertising StrategySocial Media and Email Marketing StrategyE-Commerce StrategyDigital Channel Planning
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Recommended for anyone seeking to learn more or upskill in the disciplines of digital strategy formulation, e-commerce, and digital transformation.

Approx. 12 hours to complete
English

Offered by

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Digital Marketing Institute

Syllabus - What you will learn from this course

Week
1

Week 1

5 hours to complete

Digital Channel Planning and Inbound Strategy

5 hours to complete
17 videos (Total 74 min), 18 readings, 5 quizzes
Week
2

Week 2

2 hours to complete

Digital Channel Planning and Outbound Strategy

2 hours to complete
10 videos (Total 29 min), 11 readings, 4 quizzes
Week
3

Week 3

5 hours to complete

E-Commerce and Social Customer Service Strategy

5 hours to complete
10 videos (Total 65 min), 8 readings, 4 quizzes

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About the Digital Marketing Strategy and Planning Specialization

Digital Marketing Strategy and Planning

Frequently Asked Questions

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