About this Course

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Start instantly and learn at your own schedule.
Flexible deadlines
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Beginner Level

Recommended for anyone seeking to learn more or upskill in the disciplines of digital strategy formulation, e-commerce, and digital transformation.

Approx. 12 hours to complete
English

What you will learn

  • How to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy

  • How to incorporate outbound channels, video advertising on YouTube, and web analytics into an effective omnichannel marketing strategy

  • How to incorporate an e-commerce and social customer service into an effective omnichannel marketing strategy

Skills you will gain

Search Engine Marketing (SEM) StrategyDisplay and Video Advertising StrategySocial Media and Email Marketing StrategyE-Commerce StrategyDigital Channel Planning
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

Recommended for anyone seeking to learn more or upskill in the disciplines of digital strategy formulation, e-commerce, and digital transformation.

Approx. 12 hours to complete
English

Offered by

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Digital Marketing Institute

Syllabus - What you will learn from this course

Week
1

Week 1

5 hours to complete

Digital Channel Planning and Inbound Strategy

5 hours to complete
17 videos (Total 74 min), 18 readings, 5 quizzes
Week
2

Week 2

2 hours to complete

Digital Channel Planning and Outbound Strategy

2 hours to complete
10 videos (Total 29 min), 11 readings, 4 quizzes
Week
3

Week 3

5 hours to complete

E-Commerce and Social Customer Service Strategy

5 hours to complete
10 videos (Total 65 min), 8 readings, 4 quizzes

About the Digital Marketing Strategy and Planning Specialization

Digital Marketing Strategy and Planning

Frequently Asked Questions

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