Digital Marketing Institute
Digital Channel Planning and E-Commerce Strategy
Digital Marketing Institute

Digital Channel Planning and E-Commerce Strategy

This course is part of Digital Marketing Strategy and Planning Specialization

Taught in English

Some content may not be translated

Digital Marketing Institute
Cathal Melinn

Instructors: Digital Marketing Institute

15,076 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(108 reviews)

|

96%

Beginner level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy

  • How to incorporate outbound channels, video advertising on YouTube, and web analytics into an effective omnichannel marketing strategy

  • How to incorporate an e-commerce and social customer service into an effective omnichannel marketing strategy

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

12 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(108 reviews)

|

96%

Beginner level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Marketing Strategy and Planning Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 3 modules in this course

This module opens with a comprehensive overview of channel planning including the challenges this presents to marketers. It covers inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing. Next, the module dives deeper into key topics related to each of the channels, covering social media marketing and content marketing strategy, search engine marketing, SEO, conversion rate optimization, paid search, and developing an email marketing strategy.

What's included

17 videos18 readings5 quizzes4 discussion prompts7 plugins

This module begins with the fundamentals of display and video advertising, and demonstrates how to set up and manage a YouTube channel. It also covers the benefits of display advertising, the best practices for display and video advertising, and key digital display tactics.

What's included

10 videos11 readings4 quizzes1 discussion prompt3 plugins

This module introduces the characteristics of the e-commerce business model and helps you understand the corresponding business requirements and decisions that flow from their value proposition. You will learn to recognize the strengths and limitations of different e-commerce solutions and common payment methods. Finally, the module covers how to plan and begin to implement a social customer service strategy.

What's included

10 videos8 readings3 quizzes1 peer review1 discussion prompt3 plugins

Instructors

Instructor ratings
4.7 (31 ratings)
Digital Marketing Institute
Digital Marketing Institute
7 Courses77,389 learners

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Recommended if you're interested in Marketing

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4.6

108 reviews

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TA
5

Reviewed on Sep 29, 2023

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5

Reviewed on Jun 12, 2023

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5

Reviewed on Dec 19, 2021

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