Digital Marketing Institute
Digital Marketing Strategy and Planning Specialization
Digital Marketing Institute

Digital Marketing Strategy and Planning Specialization

Drive Digital Marketing Strategy. Place digital strategy at the heart of your business and learn all the core skills required to think, lead, and execute in a digital world.

Taught in English

Some content may not be translated

Cathal Melinn
Digital Marketing Institute

Instructors: Cathal Melinn

19,023 already enrolled

Included with Coursera Plus

Specialization - 3 course series

Get in-depth knowledge of a subject

4.7

(328 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

Specialization - 3 course series

Get in-depth knowledge of a subject

4.7

(328 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Digital Marketing Institute
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Specialization - 3 course series

Digital Strategy and Business Opportunity

Course 110 hours4.6 (275 ratings)

What you'll learn

  • How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses

  • How digital research and social listening tools and tactics can provide insights into a business's audience and competitors

  • How to use the principles of content marketing with a creative strategy to find, reach, and engage target audiences

Skills you'll gain

Category: Digital Strategy
Category: Digital Research
Category: Content Marketing
Category: Digital Marketing
Category: Digital transformation

Digital Channel Planning and E-Commerce Strategy

Course 211 hours4.6 (108 ratings)

What you'll learn

  • How to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy

  • How to incorporate outbound channels, video advertising on YouTube, and web analytics into an effective omnichannel marketing strategy

  • How to incorporate an e-commerce and social customer service into an effective omnichannel marketing strategy

Skills you'll gain

Category: E-Commerce Strategy
Category: Search Engine Marketing (SEM) Strategy
Category: Digital Channel Planning
Category: Social Media and Email Marketing Strategy
Category: Display and Video Advertising Strategy

Digital Leadership and Digital Strategy Execution

Course 310 hours4.7 (80 ratings)

What you'll learn

  • How to use strategic thinking skills and the concepts of Customer Experience (CX) to improve business performance

  • How to execute and communicate an effective digital marketing strategy

  • How to lead and develop high-performing digital teams

Skills you'll gain

Category: Strategy Execution
Category: Strategic Thinking
Category: Digital Leadership
Category: Customer Experience (CX) Design
Category: Communicating Results

Instructors

Cathal Melinn
Digital Marketing Institute
7 Courses77,808 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions