Generative AI for Creative Professionals: Brief to Delivery

Generative AI for Creative Professionals: Brief to Delivery

Instructors: Starweaver

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4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Explain generative‑AI fundamentals for creative work and how common model types differ.
Generate image, video and audio assets using modern Gen‑AI tools and models.
Decode briefs and build AI‑integrated workflows with quality control, file organization, handoff standards and ethical guardrails.
Scale content production while protecting brand voice and maintaining.

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There are 4 modules in this course

Gen AI for Creative Producers is a four hour, intermediate course that teaches you how to bring production discipline to generative AI. Led by producer and creative technologist Nick Harauz, it covers prompt design, storyboarding, and hands on AI video generation, image generation, and AI music generation using current tools such as Kling 2.6, Veo 3.1, Nano Banana Pro, ElevenLabs, Suno, and Google Flow. This is not another prompting tutorial. It is a producer's playbook for making AI a reliable part of your creative toolkit.

You will build a repeatable workflow that runs from brief to research, prompt, generation, iteration, quality control, and delivery, while protecting brand consistency and applying ethical AI practices around licensing, likeness, and client disclosure. Practice is built in through in video questions, a graded quiz, hands on labs, role plays, and a course end project. Designed for creative directors, video producers, and marketing creatives who want to lead content scaling in the age of AI. No coding required.

Foundations of generative‑AI for creative producers. This module demystifies how generative models work, surveys the tool landscape and establishes ethical, brand‑safe practices.

What's included

11 videos2 readings1 assignment1 peer review2 discussion prompts

11 videosTotal 58 minutes

Intro Video to Course 4 minutes
Module Introduction 2 minutes
Model Types & Services for Creatives: LLMs, Diffusion, Video 7 minutes
Capabilities vs. Limitations: Where AI Breaks 5 minutes
A New Creative Role: Directing the Model 7 minutes
Tool Selection Framework: Quality, Control, Cost, Risk 5 minutes
Image Tools Overview: When to Use What 6 minutes
Video Tools Overview: The Current State of the Art 6 minutes
Ethics for Producers: Consent, IP, and Likeness 6 minutes
Client Friendly Disclosures and Documentation 5 minutes
Building a Simple AI Policy for Your Team 5 minutes

2 readingsTotal 10 minutes

Welcome to the Course: Course Overview5 minutes
Netflix guide for Using gen-AI content5 minutes

1 assignmentTotal 30 minutes

GenAI Foundations for Creatives 30 minutes

1 peer reviewTotal 10 minutes

Hands-On-Learning: Brief Analysis and Tool Selection Exercise 10 minutes

2 discussion promptsTotal 10 minutes

Choosing the Right Model Family for Your Work 5 minutes
Navigating the Ethics of AI in Your Creative Practice 5 minutes

Focuses on generating visual and audiovisual content using AI tools. Learners create concept art, storyboards and production assets; practice video generation; and generate audio, music and voice.

What's included

12 videos1 reading1 assignment1 peer review2 discussion prompts

12 videosTotal 98 minutes

Module Introduction 2 minutes
From Brief to Visual Directions 13 minutes
Reference Images and Consistency Tricks 12 minutes
From Rough Plates to Production-Ready Frames 10 minutes
Shot Planning for AI Video 9 minutes
Creating Video from an Image  9 minutes
Creating Video from Images and Video  7 minutes
AI Voice: From Script to Performance 6 minutes
Generating Natural AI Voice Performances7 minutes
AI Music: Temp Tracks and Mood Control7 minutes
Generating and Refining AI Music with Suno5 minutes
Sound Design Shortcuts: Stingers, Whooshes, and Ambience 10 minutes

1 readingTotal 5 minutes

Applications of Artificial Intelligence in Music: A Review 5 minutes

1 assignmentTotal 30 minutes

AI-Powered Content Creation30 minutes

1 peer reviewTotal 10 minutes

Hands-On-Learning: Multi-Asset Generation from a Creative Brief 10 minutes

2 discussion promptsTotal 10 minutes

From Brief to Visual Direction in Your Production Context 5 minutes
The Shot Planning Discipline in AI Video Production 5 minutes

Teach learners to translate creative intent into AI actionable direction, make producer level judgment calls during iteration and orchestrate multi‑tool workflows to solve creative problems while maintaining quality standards.

What's included

10 videos1 reading1 assignment1 peer review2 discussion prompts

10 videosTotal 63 minutes

Module Introduction 2 minutes
Creative Brief Translation - From Client Language to AI Direction 7 minutes
Decision Trees - Generate vs. Refine Strategy 7 minutes
Managing Stakeholder Expectations Through AI Iteration 5 minutes
Exploration vs. Execution - The Producer's Call 6 minutes
Multi-Tool Orchestration - Image → Video → Audio Pipelines 8 minutes
Creative Pivots: Recognizing When AI Isn't Solving the Problem 6 minutes
The Producer's Eye - Evaluating Usability Beyond Technical Quality 8 minutes
Good Enough vs. Needs Another Pass - The Producer's Judgment Call 6 minutes
Closing the Production: Delivery, Feedback, and the Final Handoff Format 7 minutes

1 readingTotal 5 minutes

AI Content Quality Control: Complete Guide for 20265 minutes

1 assignmentTotal 30 minutes

Creative Workflow Integration 30 minutes

1 peer reviewTotal 10 minutes

Hands-On-Learning: Three-Layer Quality Control Review 10 minutes

2 discussion promptsTotal 10 minutes

Translating Client Language into AI-Actionable Direction 5 minutes
Defining 'Good Enough' Under Real Deadline Pressure 5 minutes

Learn to scale content production using AI tools, maintain brand consistency across teams and lead AI adoption while tracking future trends.

What's included

11 videos1 reading1 assignment2 peer reviews2 discussion prompts

11 videosTotal 72 minutes

Module Introduction 3 minutes
Building Reusable Prompt Libraries 7 minutes
Templates and Automation Patterns 10 minutes
Content Systems That Scale 6 minutes
Building Brand Kits for AI Systems 11 minutes
Training AI to Match Your Brand Voice 9 minutes
Review Workflows and Team Alignment 5 minutes
Team Adoption: Training Without Overwhelm 6 minutes
Measuring Impact: Time Saved vs. Quality Lost 5 minutes
Future Trends: What to Watch (and What to Ignore) 8 minutes
Course Wrap-up Video 3 minutes

1 readingTotal 5 minutes

The Trends Shaping Broadcast and Media Production in 2026 5 minutes

1 assignmentTotal 30 minutes

Scaling Creative Production30 minutes

2 peer reviewsTotal 70 minutes

Hands-On-Learning: Prompt Library and Template System10 minutes
Project: Create a 15 second Gen-AI Commercial 60 minutes

2 discussion promptsTotal 10 minutes

Building a Prompt Library and Template System for Your Team 5 minutes
Leading AI Adoption Without Losing Your Team 5 minutes

Instructors

Starweaver

STARWEAVER

582 Courses1,208,401 learners

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STARWEAVER

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