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Human Decision Making and its Biases

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Human Decision Making and its Biases

This course is part of Fractal Data Science Professional Certificate

Instructors: Srikanth Velamakanni

3,903 already enrolled

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

43 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

43 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Explain how humans behave when given data to calculate results
Demonstrate how perceptions, prejudices and biases affect human decision making
Illustrate that human decision making is challenging and humans need help to make better decisions
Summarize how humans can collaborate effectively with AI, overcoming their biases, perceptions and prejudices

Details to know

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Assessments

6 assignments

Taught in English

91% of learners achieved a positive career outcome

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Build your Data Analysis expertise

This course is part of the Fractal Data Science Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Fractal Analytics

There are 4 modules in this course

This course discusses the biases and limitations of the human brain ,strategies to overcome these biases, and critically analyzes data while making decisions and recommendations.

Analyzing data effectively and objectively is a long journey and the first step is to be aware of these biases, prejudices and perceptions. By the end of this course, you would develop a deep understanding of the biases that affect human decision making and the methodologies to apply in countering these biases. You will also be equipped with frameworks for effective decision-making. Enroll in this course to uncover the intricacies of human decision making and embark on an exploration of human decision making. No previous experience required

Module details

Perceptions, prejudices, and biases greatly impact human decision making. These factors influence how we interpret information and can lead to errors in judgment. When presented with data, humans tend to selectively process it based on their existing beliefs, resulting in biased decision making. Overcoming these challenges is essential for making better decisions. By recognizing the need for assistance and utilizing tools to mitigate biases, individuals can improve their decision-making abilities and make more informed choices.

What's included

7 videos6 readings2 assignments

7 videosTotal 38 minutes

Program Introduction5 minutes
Introduction to Human Decision Making1 minute
Making Better Decisions - An Introduction5 minutes
Mathematical Thinking12 minutes
The Brain on Decisions3 minutes
Everyday Decisions4 minutes
The VUCA World8 minutes

6 readingsTotal 170 minutes

Course Syllabus30 minutes
Disclaimer10 minutes
Decision-Making Journal30 minutes
Decisive (Chip & Dan Heath)60 minutes
Case Study - The Monty Hall Problem30 minutes
Case Study - The Monty Hall Problem Analysis10 minutes

2 assignmentsTotal 60 minutes

Challenges in Decision Making30 minutes
Case Study - The Monty Hall Problem30 minutes

This module equips the learner with knowledge on how data which is available and unavailable affects our decision making. Further it provides information on how algorithms can help decode some of this data making decision making easier

What's included

5 videos1 reading1 assignment

5 videosTotal 41 minutes

Case 1: The Art of Data (and War) - Armoring Planes for Additional Safety8 minutes
How Algorithms Can Help9 minutes
But Algorithms Aren’t the Panacea11 minutes
Simpson's Paradox and Significance of Business Intuition8 minutes
Bringing Data to Intuition and Vice Versa5 minutes

1 readingTotal 60 minutes

Thinking Fast & Slow (Daniel Kahneman)60 minutes

1 assignmentTotal 30 minutes

The Role of Data in Decision Making30 minutes

This module takes 12 Angry Men as a case study due to its focus on diverse perspectives, logical analysis, and group dynamics influencing a jury's verdict, highlighting biases and critical thinking.

What's included

6 videos1 reading1 assignment

6 videosTotal 25 minutes

12 Angry Men - Exploring Human Nature1 minute
12 Angry Men - Unpacking the Case2 minutes
12 Angry Men - The Challenge of Dissenting Voices 2 minutes
12 Angry Men - Confirmation Bias and the Complexities3 minutes
12 Angry Men - Ten Decision-Making Lessons (Part A)8 minutes
12 Angry Men - Ten Decision-Making Lessons (Part B)9 minutes

1 readingTotal 100 minutes

12 Angry Men - The Movie100 minutes

1 assignmentTotal 30 minutes

Challenges in Group Decision Making30 minutes

This module empowers learners by providing knowledge about responsible decision making and giving them with a personalized mental checklist for enhanced decision-making capabilities.

What's included

11 videos3 readings2 assignments1 discussion prompt

11 videosTotal 38 minutes

Challenger Launch Case - A Tragic Beginning3 minutes
Challenger Launch Case - Analyzing the Data3 minutes
Challenger Launch Case - Resulting vs. Decision Quality5 minutes
Challenger Launch Case - Uncovering Critical Data2 minutes
Challenger Launch Case - Normalization of Deviant Behavior3 minutes
Context and Decision Environments: Challenger Launch Case vs. 12 Angry Men6 minutes
Advocacy vs. Inquiry: Shaping Decision-Making3 minutes
Type One and Type Two Decisions3 minutes
Organizational Decision Making - Assumptions and Myths4 minutes
Building a Decision Making Framework2 minutes
Conclusion4 minutes

3 readingsTotal 130 minutes

Case Study - The Space Shuttle Challenger Disaster60 minutes
Jeff Bezos - Shareholder Letter60 minutes
Recommended Reading10 minutes

2 assignmentsTotal 90 minutes

Shaping Decision Making30 minutes
Case study – The Space Shuttle Challenger Disaster60 minutes

1 discussion promptTotal 30 minutes

Your own decision making framework - Then and Now30 minutes

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Instructors

Instructor ratings

(16 ratings)

Srikanth Velamakanni

Fractal Analytics

1 Course3,903 learners

Offered by

Fractal Analytics

Learner reviews

5 stars
88.88%
4 stars
8.88%
3 stars
2.22%
2 stars
0%
1 star
0%

Showing 3 of 43

Reviewed on Feb 23, 2024

It was the most fun yet most insightful course I have ever taken.

Reviewed on Feb 3, 2025

Finally, after the course I can make a clear decision to give a 5-star rating!

Reviewed on Feb 22, 2024

This course is highly recommended if you're interested in learning about the limitations and biases of the human brain, how to overcome them, and how to critically analyse data while making decisions.

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