I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.
Thank you Coursera, DOST and Northwestern University. I really enjoy the course. I hope I had much time to finish the whole course. Hopefully, if there is another opportunity like this, I will.
I liked this course, but there is room for improvement.
For the assignment where you list keywords and hashtags associated with your target audience using Social Mention, the keyword results are only as good as the search term you use. And there was not much guidance on how to determine that search term. For instance, my target market is comprised of sales and marketing managers in corporate and creative environments. What should I search for to find out what they are talking about? I truly don't know. I took a guess and completed the assignment, but it would be helpful to understand the strategy for using social mention successfully.
Secondly, the IBM Blue Mix section did not work. I signed up (using my Coursera email) but never received a confirmation email. I checked my spam folder. I created a support ticket through IBM and received support emails, but never got the confirmation email. They re-sent it several times but it never came through. Viewing the discussions, I was not the only one this happened to. And I had stopped watching the videos because I thought I needed that access to finish the course. Getting that straightened out would be a huge improvement.
By Travis L•
While this course provides a lot of excellent theories and suggestions for how to accomplish social listening, the websites and tools that they reference are outdated and are no longer free to use for this class making it difficult to do the actual assignments. At times the course almost comes across as an affiliate marketing ploy to get you to sign up for a bunch of services promoted by the course. That being said, this course lays some solid groundwork for students to put together a strategy for monitoring social media channels and becoming influential within social media channels to bring greater value to their brand. Should a student be apart of an organization that is looking to dedicate resources to building out a social media strategy, the learner will have a great starting point by which to help their organization seek out and engage the proper vendors to help them build this strategy effectively.
By Anaïs N•
I found the course useful to better ground and assimilate the ideas presented in the first one.
But on the other hand, as mentioned by other learners, I do find it a little too much on the commercial side.
I did find very interesting to learn to use some of the tools such as Klout. I think that in time, and working in the Social Media department of a company, I would get the chance to see the interest of Lexalytics but I DID NOT understand anything related to Bluemix... I felt it was superfluous in this course.
All in all, I did appreciate the course as it made me think more deeply about my goals, but I'm not entirely sure it was worth the €71. I feel it could have been shortened a tad bit and go more to the point.
I do look forward to the next course though as I am learning a great deal no matter what :)
By Christina R•
I liked the assignment, and the course... for the most part. What I didn't care for was so much time being spent on the IBM BlueMix and other software tutorials. I don't really see the value in those software, and it felt very sales pitch-y. I can't imagine using them in my day to day, so it just felt like a waste of time. But I did like all other aspects of this course, including the Taco Bell insight, as well as the details on Social Mention and the other free web applications that is more pertinent to future social work.
By Paula M O•
I found this course really useful in terms of understanding the importance of listening, engaging in the conversations, and doing the follow up in order to position your brand positively. But the tools are not updated enough and some of them won't even work like shown on the videos.
By Moutasem S•
The Mooc's material is old and need updating, and there is a bulk of websites registrations we didn't need to fulfill our target as it is already expired or changed the scope, on other hand it guides to the main goal of listening to the target market and interact with influencers.
By Emma H•
Great course. Felt a little salesy at times, with all the monitoring products features (some which wouldn't work due to changes in UI or incompatibility with my computer). But overall a great overview of monitoring software and the importance of understanding your audience.
By Kathy D•
It's a very special MOOC since they give great tools but it gets a little bit complicated because at the end, you need a tool that sumarizes rather than teaches you programming. Either way, I believe all the MOOCs are fantastic and necessary. They give great examples!
By Stephane D•
Some interesting content and great softwares/tools. However this second mooc is a bit too much on the commercial side (including VERY pricey softwares that few of us will ever use I guess). Fortunately, the other moocs of the specialization are much much better!
By Linda L•
Good, just frustrating there is no one in the forums to help when the apps we're being asked to use aren't working for us. I would have been nice to have some direction and to save some time. The course information will be helpful.
By Fabio P R•
I found it was very interesting, for sure, but maybe too focused some times. Also, it seems good for listening to twitter, for example, but not other social medias that could be much more interesting in different situations.
By Gavin B•
Lots of application that are discussed within the course have been updated, so the tutorials are not longer relevant. This made it challenging to utilize the applications to the full extent.
By fiorenzo c•
The first two weeks were very useful, because I gained insights about many interesting Social Media Analytics platforms, but them the content stopped being relevant and up-to-date.
By Valeriya C•
I would prefer to learn about less SMM tools more in depth, rather then getting to know so many just briefly. Felt a little bit overwhelmed.
By Chakshu K•
The material and a lot of the tools are outdated or have shut down. This course would be much better if that can be addressed.
By Kimberly J•
It was a bit salesy in my opinion. IBM Blue Mix was pushed big time which was very off putting.
By Robin J•
Too much basic stuff about Twitter and how everything works in detail. Could be more advanced.
By Sharon A S•
Great course, but there are still some topics not updated to 2019 reality.
By Katherine B•
I found the monitoring tools a bit difficult to grasp in the time frame.
By Hasan F•
a little update for the course is crucial
By Antonio F R•
Missing updates on software usage.
By Kayley K•
Aside from week 4, I found this course to be little more than a commercial for various social analytics programs. Also, there's a Google+ assignment. Google+ wasn't relevant five years ago, let alone in 2016. There's some potential in this course but it desperately needs to be updated for 2017. This course may be helpful to people just starting out as social media professionals but if you're already working in this field, you will find this course incredibly dull.
By Mihai M•
well, my main problem was that the tools MOOC provided didn't fit on the regional needs that I have.
Most of them have just an English oriented content analysis. Unfortunately, this MOOC didn't help me so much.
By Marlene S•
content too old; video/ audio quality could be better; assignments are aimed at business owners or people already working as senior marketing professionals; major focus on Twitter