En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.
Introducción a las redes sociales. Sus objetivos y métricas.
Introducción a las redes sociales. Sus objetivos y métricas.
This course is part of Marketing con Redes Sociales Specialization
Instructors: María de los Angeles Ramos Solano
77,160 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
2,643 reviews
Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
96%
Most learners liked this course
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in Spanish
91% of learners achieved a positive career outcome
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 6 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
(543 ratings)Offered by
Explore more from Marketing
Status: Free TrialEmory University
Status: PreviewBirla Institute of Technology & Science, Pilani
Status: Free TrialCoursera
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
63.67%
- 4 stars
22.51%
- 3 stars
8.62%
- 2 stars
2.64%
- 1 star
2.53%
Showing 3 of 2643
MI
Reviewed on Jun 14, 2020
Es muy bueno pero necesita actualización, muchas apps, páginas y herramientas ya no están en uso actualmente, también algún link de un artículo final ya no funciona. Por lo demás muy bien.
CG
Reviewed on Feb 25, 2017
Aunque estamos en el Boom de las redes sociales y su uso van a aumento, hay muchas cosas que desconocía. Me ha parecido muy interesante y espero poder avanzar en los siguientes cursos del tema.
AB
Reviewed on Jul 11, 2020
Me gustó bastante pero hay algunas lecturas y videos que no están completamente actualizados, hubiera sido interesante contar con información más de la actualidad para poder aprovecharlo más.
