Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.
Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.
By Janice G•
By Nishant M•
The course provided a good insight into the digital marketing world at a fundamental level. It is an up to date course to understand basic concepts. It helps to stay sharp with case studies and video lectures, which are very engaging. The case studies are fairly challenging and bring out your understanding of the concepts in the module. However, the feedback mechanism on the case studies via peer-to-peer reviews seems a bit flawed as there are a lot of loopholes, students copying answers without citations, some downgrading you because you provided citations and they don't know what that means, students giving bad reviews if they have been rated badly by you, even if your feedback is honest and constructive. Overall, its a good course that could help solidify your fundamental understanding of digital marketing.
By S R•
Professor Aric is terrific and I learned a great deal. Is there a way to make ongoing changes like some of the courses in Coursera do? For example, one of the professors is not even in academia anymore and some of the bleeding edge stuff gets left out. I know it is not possible to shoot videos every couple of months--but if every 6 months or so a checking in of sorts can be done, things will be more current. Needless to say, things change so fast in this world that today's novelty is already stale tomorrow.
By Rishabh G•
I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.
Rest of the things are good in the course. Excellent faculty and material.
Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.
By Bhushan P•
The professor, as always, has a good fun+teaching way of putting things across, which works for me. However, the course material needs to be looked at, as a couple of videos have wrong transcripts and students have raised the issue as far as 3 months back but to no avail.
By Marcell N•
The other courses in the specialization were not so strong. Rather superficial, for newbs. This one had more depths and went into a rarely studied field. Plus the humor of Prof. Aric is great.
By Jennifer N•
I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.
By Magda G C V•
Very good course. At the begining, modules are kind of long and maybe not necessarily to explain the concepts but just to explain the examples. Could be done shorter.
By Subhajyoti C•
I like the presentation however not sure if it meant sense to have so many exercises. They ofcourse did add value but needed some diversity.
By Joe P•
Answers required are typically 3 sentences to 5 bullets. Could have been more challenging in regards of thought experiment essays.
By Mehrdad k•
thank you so much from all people who worked hard to create.this nice course
By Brett C M•
A good addition to bookend the Digital Marketing Specialization.
By Ankitha P•
was interesting. All the interviews were insightful
By PURNIMA M•
this course needs new updates and latest examples
By Akhil A•
It was a unique course in itself.
By Maria L C•
Interesting and authentic!
By Ahmed M•
By Amit B•
By Jamie S•
I really enjoy Aric's teaching style. The interviews at the end of each module were informative. Overall this course in the Digital Marketing Series was less relevant to my job.. but it was very interesting.
By Amruta M•
Though the concept of the course is very good, the material seems to be repetitive. The course feels stretched in its 4th week. Professor is undoubtedly very convincing and delivers the course well.
Professor has a good style.
Informed me of a few new things.
The content of this course could have been done in a reading or a few videos. The topic was not so broad and it was beaten to death.
The problem with this and other courses is they have not even fully done the math of digital marketing - so how can anyone really understand all of it.
Other courses - and I am not saying all are better at all - give you handouts and templates with what you need.
By Jon N•
As much as I'd like to say nice things, I can't. This is a filler course that has nothing to do with the larger specialization of digital marketing. There were a few interesting things that you MIGHT be able to make an argument are relevant (distantly), but that content could have been put in a single week class. I think it's too long, and there's too much that isn't relevant. Unfortunately, it's required to get to the capstone.
By Elina D•
Course structure: 70% peer graded assignments and quizzes, 15% the professor bragging about his 3D printing lab, 10% students opinions, 5% of information. If you are not doing this as a part of marketing specialization, it is not worth your time. Look into prof. Yao courses from Illinois university instead.
By Michael T•
Had a very difficult time receiving reviews to advance to the capstone class.
By Tanusree B•
Very poor as they are asking for payment twice as I had already paid the full amount once . They have started the course 5 in October but asking for charges from us for their delay in course lectures. We don't want to pay 11000 for an online course as once it is already paid.