Este curso examina cómo las herramientas digitales, como Internet, los teléfonos inteligentes y la impresión 3D, están revolucionando el mundo de la mercadotecnia al cambiar las funciones y las prácticas de las empresas y de los consumidores. Mercadotecnia en un mundo digital es uno de los cursos más populares en Coursera con más de 250 000 estudiantes y ha recibido la calificación de uno de los Principales 50 MOOC de todos los tiempos de Class Central (https://www.class-central.com/report/top-moocs/).

Mercadotecnia en un mundo digital

Mercadotecnia en un mundo digital

Instructor: Aric Rindfleisch
5,001 already enrolled
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Gain insight into a topic and learn the fundamentals.
78 reviews
Beginner level
No prior experience required
Flexible schedule
3 weeks at 10 hours a week
Learn at your own pace
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Taught in Spanish
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See how employees at top companies are mastering in-demand skills

There are 4 modules in this course
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University of Illinois Urbana-Champaign

University of Illinois Urbana-Champaign

Institut Mines-Télécom
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JA
5.0
Reviewed on Jun 13, 2023
Excelente curso. Gracias por brindar sus conocimientos y fortalecer mis conocimientos profesionales.
MK
4.0
Reviewed on Jun 14, 2021
buen curso, lo que hay que mejorar es la contestación de alumnos ya que a veces si tarda en obtener para calificar
CA
5.0
Reviewed on Feb 27, 2026
Es un excelente curso, contenidos muy claros y de gran actulidad
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