Este curso examina cómo las herramientas digitales, como Internet, los teléfonos inteligentes y la impresión 3D, están revolucionando el mundo de la mercadotecnia al cambiar las funciones y las prácticas de las empresas y de los consumidores. Mercadotecnia en un mundo digital es uno de los cursos más populares en Coursera con más de 250 000 estudiantes y ha recibido la calificación de uno de los Principales 50 MOOC de todos los tiempos de Class Central (https://www.class-central.com/report/top-moocs/).
Mercadotecnia en un mundo digital
Gain insight into a topic and learn the fundamentals.
4.8
(65 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 27 hours
Learn at your own pace
99%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
21 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
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There are 4 modules in this course
En este primer módulo, te familiarizarás con el curso, tu instructor, tus compañeros de clase y nuestro entorno de aprendizaje. En este módulo, aprenderás cómo las herramientas digitales nuevas les están permitiendo a los clientes tener una función más activa en el desarrollo y en la colaboración de los productos.
What's included
10 videos8 readings6 assignments2 peer reviews
En este módulo, aprenderás cómo las herramientas digitales nuevas les están permitiendo a los clientes tener una función más activa en las actividades de promoción.
What's included
8 videos3 readings5 assignments2 peer reviews
En este módulo, aprenderás cómo las herramientas digitales nuevas están cambiando la distribución de productos y revolucionando el escenario minorista.
What's included
8 videos3 readings5 assignments2 peer reviews
En este módulo, aprenderás cómo las herramientas digitales nuevas están permitiendo a los clientes tener un rol más activo en la fijación de los precios que pagan por los productos que compran.
What's included
9 videos4 readings5 assignments2 peer reviews
Instructor
Instructor ratings
5.0 (10 ratings)
Offered by
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Learner reviews
4.8
65 reviews
- 5 stars
87.69%
- 4 stars
6.15%
- 3 stars
3.07%
- 2 stars
0%
- 1 star
3.07%
Showing 3 of 65
ES
5
Reviewed on Jun 20, 2024
Excelentes cursos de aprendizaje, quede muy satisfecha con lo que aprendí y pondre en practica en mi vida personal y profesional.
JA
5
Reviewed on Jun 13, 2023
Excelente curso. Gracias por brindar sus conocimientos y fortalecer mis conocimientos profesionales.
MC
4
Reviewed on Jun 14, 2021
buen curso, lo que hay que mejorar es la contestación de alumnos ya que a veces si tarda en obtener para calificar
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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