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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

15,494 ratings
4,998 reviews

About the Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( You will be able to: • Understand how particular digital tools are changing the development of products • Explain how digital tools allow for a more active role in promotion activities and product distribution • Understand the role of the customer in setting the price of goods and services through digital tools This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Jun 23, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

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4301 - 4325 of 4,907 Reviews for Marketing in a Digital World

By peram s

Feb 11, 2017

It was a very good experience but the examples used should be current time and should not be outdated ones.

By Romain V

Feb 9, 2016

Very insightful class. Certainly would need an update on 3d printing as well as virtual reality development

By Kedar S

Jun 29, 2020

useful and lots of things are there which we can learn from this studies used where beneficial

By Lizelle W

Apr 18, 2017

Very informative, interesting articles and great case studies. The combination learning works well for me!

By Mauricio R

May 20, 2016

Good course, clear and easy to understand some exercises were outdated as red laser doesn't exist any more

By Nalan T

Dec 14, 2020

I really would like to say thank you to my lecture Aric Rindfleisch. The course was exciting and amusing.

By Shalini

Sep 21, 2020

Being entirely new to marketing and studying everything for the first time and found it very interesting.

By leo v 1

Sep 27, 2019

Great course to understand how digital tools have impacted the 4 Mktg P's through an overall perspective.

By Tonmoy C

Aug 30, 2020

I am really felling proud that I can complete this great course. The method of teaching is really great.

By Gone S

Jul 27, 2020

I enjoyed the course. I loved doing case studies. It was fun for me. Thank you Coursera and my Professor

By Nataliia

Nov 28, 2016

Great course that gives a fresh look on marketing.

Although few exercises should be reviewed and updated.

By Rohan R

Sep 2, 2016

Wonderful Course. Everything explained nicely along with examples to describe each concepts elaborately.

By Sweta S

Jul 13, 2020

Great Information. Very concise and current. Will be able to use the tools I've gained from the course.

By Piero V

Feb 28, 2017

Hi, how do I finish the course? I stayed in module two and I would like to finish the course. Thank you


Sep 7, 2020

i really enjoyed learing new things of this evolving world and marketing in new advanced digital world


Aug 5, 2020

Good to have a basic understanding of the changing marketing strategy using digital platform and tools

By Anas P

Jun 4, 2020

Marketing in digital World is a good course.l was learned lots of information about digital marketing.

By Yash U

Jun 13, 2019

New and refreshing concepts regarding how Marketing is evolving due to digitalization and innovations.

By Jon B

May 24, 2017

I really liked the professor's videos and projects a lot. The student aid was not that helpful though.

By Bassam A A

Oct 2, 2017

great course i learned a lot of the concept of the digital world and how to engage with the public .

By Jaime R

Nov 27, 2015

Lacks depth but gives a good overview of the different aspects of Digital transformation. worth doing

By Shreyas D

Jun 23, 2020

The course was really helpful it was completely different from the rest of digital marketing courses

By Ziaul K

Dec 21, 2016

Like this coerce but some more topic should be added in first week. this can be cover within 3 days.

By Philip O B

Dec 18, 2020


By Deepak B

May 5, 2020

Nice videos and assignments this is my first time on Digital Marketing and is very helpful for me.