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Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

17,944 ratings

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews


Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


Mar 20, 2022

Excelente curso, considero que vale la pena tomarse el tiempo para aprender y descubrir parte de la belleza que posee el mundo de los negocios. Aunque, me di cuenta que aun hay mucho por aprender. :)

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3651 - 3675 of 4,221 Reviews for Successful Negotiation: Essential Strategies and Skills

By Arya S

Mar 3, 2022

Really good course in my opinion, but I believe that as a student on financial aid, it is clearly not possible to purchase the course or the certificate, so it would be a genuine request to you sir/maam that I be granted access to my course certificate since I successfully completed it with an 88.88 percent final score.

Thank you, and I hope to hear back from you soon :)

By Varkholiak R

Aug 31, 2020

В цілому курс сподобався, але була одна досить велика проблема. На жаль, я не володію англійською мовою, тому доводилось перекладати Google. Переклад далекий від досконалості, і були випадки, що я не міг зрозуміти про що взагалі йде мова і яку відповідь обрати. Це трохи вплинуло на кінцевий результат. Побажання: зробіть переклад на екзаменаційні запитання на інші мови.

By Soyeon P

Oct 7, 2016

For me, this course was very thought-provoking. The professor gave many examples to make sure students understood the study materials. It was very interesting and challenging course. Even for someone who doesnt have skills in negotiation, this course definetely helped me to understand how to negotiate with structure and how to use it. Every penny was worth it!

By Catrinescu V

Sep 27, 2015

It is a quite well structured course. Is missing a little bit "flash" to become more incentive, attractive. Negotiation is part of "sell and buy" something and many times is not only a scheme of calculus, could be also sentimental decision and in this case is difficult to determine the right value (value creation is like a bubble soap, nice but easy to break).

By Kalliope T

Apr 18, 2017

This is a very dense course, offering a quite detailed information and technique on negotiation. While the focus is very much on business deal negotiations, one can pick up transferable skills to apply in other areas. While the knowledge gained through this course is not directly applicable in my area of work, it is a useful course to have taken.

By Amin M a K a A M G

Feb 10, 2023

I found this course quite challenging but the professor kept us quite engaged and was able to help us understand the key concepts very well. The professor was able to highlight real life examples where negotiation takes place and was able to incorporate them into the teaching of the course. Thank you for your instruction Professor Seidel.

By Arati S

Sep 5, 2020

Amazing tutor Professor Siegel. Your simplified manner of delivery of the concepts relating to the real time incidents is what draws more from this programme. The book on NEGOTIATION STRATEGY authored by you will be as a memory of pursuing this programme and a treasure to me.

Thank you University of Michigan for embracing this course.

By Tom E

Aug 25, 2015

This course covers all the bases of general negotiation. The professor is well traveled and credentialed in his field and gives very frank, matter-of-fact presentations of the material. The only thing I would change about the course is that I would have periodic check-up quizzes to help the learner gauge his/her understanding.

By Parth C

May 6, 2020

this is an exceptional and well-designed course study and I hope It will help in the future to crack the better deal in the corporate world. Even though somehow I felt It could be better explained in some topics because I felt that the professor has presumed that we know some of the terms and topics. Thank you Prof. Seigle.

By Michail V

Feb 17, 2021

A very enjoyable course which gives you a very good outlook on how to improve your negotiation skills. Especially for people with little prior knowledge like myself. The approach of the tutor made the video lectures very satisfying to watch while the big amount of example cases used made the material easier to understand.

By Isabela B S M

Jun 14, 2020

Great course, give you a lot of opportunities to learn and improve your Knowledge on the subject, but it lacks on help (even when it is well known that the final text is really difficult), as well as it can be a little bit repetitive or slow some times. Regardeless of those things, i really enjoyed my time learning.

By Seyedeh S B

May 17, 2020

It was an interesting course. I did not know much about concepts, techniques, and tools for negotiations. There are also examples given for every new concept. However, there are some unclear content and some law-related concepts that make a person who is not pursuing law confused. But I do recommend it in general :)

By Pablo E

May 12, 2017

Very good and useful teachings!. Thank you and congratulations. The teaching method could be perhaps improved , making it more attractive. It's too much based on a bit monotonous videos, with scarce interaction or variation. And I would say that the final exam is a a bit tricky. Anyway I think is a really good c

By Santiago Z S

Aug 8, 2020

This course is great to understand the insights and essential skills to undergo a negotiation. Professor. Siedel has great acknowledge and expertise and outlines this in a great manner. The only thing that could be improved is the relevance of the information given that the initial course was published in 2014.

By Fowad

Dec 2, 2015

Exceptional practical knowledge well explained examples, one confusing part was in the final exam multiple choice of the answer option titled "two of the above" as the student should be able to select 2 each of the 2 answers or this option is redundant in my opinion other wise overall really enjoyed the course.

By Rima Z

Nov 29, 2021

I had a great time attending this course. it helped me fine-tune my negotiation skills.

Especially by the amazing way Dr. George Sidel presented the course conducting a smooth and real examples. Now, I can say i know the negotiation strategy.

This course is worth the time and effort to learn new skills.

By Lucas d R S R

Jul 12, 2020

O curso oferece uma visão geral e com detalhes sobre as ferramentas e fundamentos da negociação. O conhecimento do curso interessante para se ter como uma habilidade útil em diversas situações da vida.O curso não irá te ensinar como ser um negociador, ele te dará informações de técnicas e como usá-las!

By Andreas L

Sep 4, 2015

This course is focussing on negotiation in business.

But the presented concepts and strategies can be used in private negotiations of all kinds.

I found the legal aspects of negotiation of contracts rather boring, but then you can watch the videos in double speed.

All in all a very useful course for me.

By Aakash M

Nov 4, 2020

We are all somebody's prospect and we are all somebody's customer which means there is negotiation in every aspect of life. This course gives a lot new learning and is very skillfully communicated by Prof George Siedel.I truly recommend everyone to take this course to hone your negotiation skills.

By Rahul B

Jun 23, 2020

It was a great learning experience with professor over last few week, it kept me engaged & most important inspired me for future, this course Structure , the reading, personal learning and assignment and action learning assignment is quite unique. This course give really good fundamental awareness

By Ivo M P C

Feb 16, 2021

The course is really nice, with a lot of focus on the law. I did enjoy the lectures, however there seems to be a lack of free reading material for the subjects. There is a book, that you will be advised to buy, but there is no proper reading material if you don't want to spend money on the book.

By faizan b

Jun 12, 2020

for a begineer with tech background I found this course eyeopening and very entertaining I must say the instructor is a wonderful teacher even though many terms are bookish for people belonging to non-business functions , i am very pleased to get to this course and pass sit it . Bravo Sir Seidel

By Heba E

Nov 4, 2019

I would prefer that the rationale behind a correct or incorrect answer for the quizzes and final exam are added so I am fully sure I grasped the concept especially for wrong answers. Other than that, the course is absolutely amazing and helps tremendously both in business and in personal life.

By Pablo R

May 11, 2020

Una crítica y sugerencia para mas adelante es que tanto las lecturas, como los exámenes puedan traducirse. Muchas veces la traducción del explorador arroja errores y no tuve éxito para traducirlas. Pude realizarlo utilizando un traductor externo (copiando y pegando), pero resulta engorroso.

By Romela G

Mar 30, 2020

The course is very informative and very helpful and practical to individuals like me who wants to reorient themselves with the basics of negotiation.

I can apply how to negotiate effectively both with my personal undertakings and with my professional undertakings in my future assignments.