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Back to Successful Negotiation: Essential Strategies and Skills

Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

17,819 ratings

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews


Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


Oct 14, 2021

Dr. Siedel is adorable. I feel more confident and meanwhile more thoughtful for negotiating after this course. I bargained on many personal and business purchases, positions, etc. highly recommended.

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751 - 775 of 4,180 Reviews for Successful Negotiation: Essential Strategies and Skills

By Okwanuzor E

May 25, 2020

Excellent course! My knowledge and skills have been broaden upon the completion of this course. There was no boring moment. It cuts across all spheres of life!

By Athanasios K

Apr 3, 2020

Fantastic course with great lecturer. I was in the middle of the course and it already helped me in a critical negotiation at my workplace. Highly recommended!

By Jurriaan v S

Jul 15, 2017

Great course! Interesting mix between negotiation tactics, psychology and law. Professor very clear and videos are easy to watch, would recommend it to anyone!

By Mubarak A I

Dec 21, 2020

This course was absolutely amazing and informing and i learnt a lot from it God bless coursera God bless University of Michigan and My sponsor. great job guys

By Alina N

Jul 10, 2020

Very happy to select this course, as it contained very useful tools and strategies to structure the negotiating process in future. Thank you to all the team !

By S V

Apr 23, 2020

Very heapfull course. With many examples from the bussines world. In addition, it uses legal terms as needed and so it is understandable to non-legal persons.

By Syed M A

Apr 7, 2020

wonderful course with real life examples to get better understanding of real life scenarios for negotiations wither in business, real estate or personal work.

By Damini T

Feb 13, 2018

The course was very helpful and very apt for people wanting to pursue the line. it had the exact details and techniques needed in today's business environment

By Surya R

Oct 29, 2017

Negotiation process case studies are nicely captured, documented and presented. It was a great learning and fun attending this. Must attend for every manager.

By Leonardo G

May 15, 2022

Ótimo curso de Negociações, o melhor que eu fiz até hoje ! Apoio todos as fazerem em busca de seus objetivos pessoais e profissionais. Att Leonardo Gonçalves

By Nguyễn T T T

Oct 10, 2021

I have learned so much from this course. Can't thank enough to professor Siedel and Coursera. <3 Hope the Professor best wish and Coursera will more develop!

By Ciro G P

Jun 11, 2020

This is a very intersting course that really makes you rethink about Negotiation skills. George Siedel is an amazing teacher and his book is a must have one!

By J. V C C

Aug 29, 2017

Me ha parecido un curso fantástico y divertido. Sin duda, contribuirá a mi mejora profesional. Enhorabuena a la University of Michigan y a Coursera. Saludos,

By Claudé P

Apr 3, 2017

Curso muy interesante y práctico para los más variados profesionales que desean negociar mejor y al mismo tiempo entender mejor el mudo de las negociaciones!

By Eugene M

Aug 8, 2016

The best I could find on the internet or any other youtube advices, very detailed, structured, full, with examples, motivated. Thank you professor very much!

By Bhawnesh S

May 31, 2021

I completed the course with much dedication. My other friends who choose other courses have receive the certificate. I am still waiting for my Certificate.


Mar 22, 2021

Es un curso muy bueno, realmente me ayudo a mejorar en muchas habilidades y no solamente en la negociación, gracias Coursera por este maravillosos curso. :)


Apr 21, 2020

best course of startups and also this course boosts confidence on negotiation skills. Also it gives an idea to make good deals in market with enough profit.

By Christian V S

Mar 12, 2020

Great course that teaches the best ways to negotiate and learn about negotiation, Professor Siedel is well prepared and teaches in a really good steady way.


Nov 14, 2019

I love the course, especially BATNA and the Decision Tree.

I have learned some skills which may assist to improve my communication and develop my career.


Nov 6, 2019

I recently completed the course. It is an excellent course. Very helpful in work & personal life. A scientific approach for a skill considered to be an art.

By Apostolis K

Nov 8, 2017

A very interesting course that challenges many of the things that you think you know. I definitely recommend it. Valuable lessons even for our daily routine

By Imran Z

Oct 11, 2016

Excellent course with practical examples on negotiation skills. The course is tailored very carefully in order to avoid any unnecessary extension of topics.

By Joshua T

Oct 19, 2015

excellent course. very experienced and knowledgeable professor.

content of practical use and relevant almost every interaction where influencing is required.

By Jonelle O

Sep 25, 2015

The tutor makes this course very interesting. I am also learning great skills. I will definitely pay to get the certificate at the end of taking the course.