About this Course

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Flexible deadlines
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Beginner Level
Approx. 19 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 19 hours to complete
English
Subtitles: English

Offered by

Copenhagen Business School logo

Copenhagen Business School

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Week 1: Introduction to Neuromarketing

3 hours to complete
7 videos (Total 39 min), 1 reading, 1 quiz
7 videos
1.1 The Scope of Neuromarketing10m
1.2 Biometric & Neurometric1m
1.3 Biometric Measures pt. 15m
1.4 Biometric Measures pt. 25m
1.5 Neurometric Measures6m
INTERVIEW - Peter Hartzbech, Founder & CEO, iMotions A/S, Denmark8m
1 reading
Articles for "Introduction to Neuromarketing"2h 10m
1 practice exercise
Introduction to Neuromarketing10m
Week
2

Week 2

4 hours to complete

Week 2: Eye-Tracking

4 hours to complete
7 videos (Total 42 min), 1 reading, 1 quiz
7 videos
2.1 Visual Attention5m
2-2 Visual Perception5m
2-3 State of the Art4m
2-4 Equipment & Output7m
Andrea Ciceri, PhD, Founder and President of SenseCatch, Italy9m
Iyad Aldaqre, PhD, Data Scientist at SR LABS, Italy8m
1 reading
Articles for "Eye-Tracking"3h
1 practice exercise
Eye-Tracking10m
Week
3

Week 3

3 hours to complete

Week 3: Arousal & Emotions 1

3 hours to complete
5 videos (Total 23 min), 1 reading, 1 quiz
5 videos
3-1 Arousal5m
3-2 Emotion3m
3-3 Self-Report Measure4m
Maurizio Mauri, PhD, researcher at TSW User Experience Lab of Milan, Italy8m
1 reading
Articles for "Arousal and Emotions 1"2h
1 practice exercise
Arousal & Emotions 110m
Week
4

Week 4

3 hours to complete

Week 4: Arousal & Emotions 2

3 hours to complete
6 videos (Total 31 min), 1 reading, 1 quiz
6 videos
4-1 GSR4m
4-2 Pupillometry5m
4-3 Heart Rate3m
4-4 Facial Expression6m
Dr. Patrick H. Zimmerman, Behavioral Research Consultant at Noldus, Holland9m
1 reading
Articles for "Arousal and Emtions 2"2h
1 practice exercise
Arousal & Emotions 210m

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Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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