In this course, you will learn how to communicate using common organizational language, concepts, and frameworks useful for decision-making and problem-solving. The professional business skills related to business concepts and language gained through this course will help you to succeed working in any organization.
Organizational Concepts and Language
This course is part of Professional Success Skills Specialization
Instructor: Gies College of Business, University of Illinois
Included with
Recommended experience
What you'll learn
Communicate using common organizational language, concepts, and frameworks useful for decision-making and problem-solving
Apply strategic management tools and frameworks to real business contexts in an appropriate manner to arrive at insights for strategic decisions
Demonstrate how different functions and activities fit together inside a firm
Describe and employ important strategic management tools and frameworks
Skills you'll gain
Details to know
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10 assignments
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There are 6 modules in this course
This module starts with a course introduction, then you will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
What's included
14 videos7 readings1 assignment1 peer review2 discussion prompts
This module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
What's included
5 videos2 readings1 assignment
In this module, you will learn to define "marketing." You will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs. You will also learn about the different stages of the product life cycle.
What's included
17 videos1 reading3 assignments
In this module, you will learn about the fundamentals of accounting. First, you will explore key aspects of financial accounting, including the different perspectives that can be adopted about the financial position and performance of the organization via the firm's financial statements. Then, you will consider a non-financial perspective of the firm's position and performance via non-financial performance measures.
What's included
10 videos1 reading1 assignment
Your mind is the most important tool. Prepare your mind by learning about various mindsets and terms for approaching business analytic problems.
What's included
8 videos1 assignment
This module, will help you earn the foundation needed to become a good data communicator and will walk you through various methods to access data. You will also be introduced to frameworks that help guide digital marketing analysis and their importance to data visualization. Finally, you will learn an approach to finding patterns in data through visualization and a framework that will help analysts effectively plan for data collection, analysis, and, ultimately, visualization.
What's included
14 videos3 readings3 assignments1 peer review
Instructor
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