Chevron Left
Back to Positioning: What you need for a successful Marketing Strategy

Learner Reviews & Feedback for Positioning: What you need for a successful Marketing Strategy by IE Business School

4.4
stars
723 ratings
154 reviews

About the Course

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Top reviews

NK
Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO
Feb 7, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

Filter by:

51 - 75 of 151 Reviews for Positioning: What you need for a successful Marketing Strategy

By MD S S

Jul 28, 2020

Great Professor,simply explained everything.

By Sankar A

Mar 11, 2018

Very Good and useful Program guiding the s

By Abhijit D

May 26, 2020

thank you for this course . great content

By rakesh s

Sep 24, 2018

very good course to learn. Good insights

By Apurva V

Oct 26, 2018

Good Detailed & very informative course

By Manuel A R S

Jun 14, 2019

Buen material. Muy práctico!!! :)

By AzeemImam

May 20, 2018

Great course and learning source.

By Jacobo S

Nov 10, 2020

Back to basics! but still great

By ciro

Jul 22, 2019

Very good content and process

By Natasha T

Nov 19, 2016

Great course for marketers!

By Dr. S A

May 12, 2020

Increase conceptual Skills

By Valarmathi .

Nov 2, 2020

Thank you so much sir.

By Ashutosh k y

Sep 28, 2020

excellent course

By Sushil K

Oct 7, 2018

excellent course

By charles t

Feb 24, 2018

fantastic course

By José L O E

May 5, 2020

very insightful

By SRIJAN D

Apr 9, 2020

Extremely good!

By SANDEEP K

Sep 7, 2020

Good learning.

By Bernardo R

Oct 29, 2017

Great content!

By Nhat Q L

Feb 3, 2019

Great course!

By ABU S M

Sep 25, 2020

nice course

By Shashavalli P

Oct 5, 2018

Good course

By MS. C J A C

Jun 17, 2020

Excellent

By Ajay s

Mar 27, 2018

very good

By Nirvan A

Sep 8, 2020

Awesome