Mar 19, 2017
Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!
Mar 19, 2020
I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.
By Suryasree R•
Jun 12, 2016
Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.
By Jawahar S•
Jul 21, 2019
Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.
By Cristina T•
Jun 20, 2017
In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.
By Sreekanth J V•
Nov 13, 2016
Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples. Would definitely recommend to anyone. Enables one to have a quality discussion on pricing.
By Renato S•
Jun 28, 2020
It was a great pleasure to learn with you. Specially I liked, that the course had a practical usability and it will be easy to include the knowledge in the daily work. Thank you!
By kinock s•
Jan 30, 2019
I am small hotel owner. This course really changed my attitude and perception towards pricing. I hope the knowledge I gained in this course is going to help me a lot. Thank you .
By Anand R•
Sep 20, 2020
I have been working in sales for the last 10 years, though I have learned many tricks of the trade while working, this program gave me more insights into the pricing strategy
By Ankur A•
Jul 7, 2020
I really liked this module and pricing implication. Prof. Martin Boehm made it much easier to understand with all the practical examples and Obviously, the light board. :)
By Chinmay S•
Sep 9, 2019
Loads of information received through this course. Being a fresher, the content seems pretty exhaustive & holistic. Some nice & relevant examples in every video lecture.
By Konstantin P•
Oct 15, 2021
This has been an excellent course. I learned many interesting things on price strategies applied in marketing. It is a not easy course, but it worth it. Thank you.
By Hnin N H•
Jan 5, 2021
Very good. But exams are looked little difficult to us who are not come from same field in work. I start to learn and none experience on it. But I like the most.
By Newman O O•
Jan 2, 2018
Interesting but very tough quizzes. I learnt the act of pricing in marketing. The instructor was excellent, practical and clear in his explanations and teachings
By Stefany C C L•
Aug 7, 2020
Me gustaron las clases, súper dinámicas y con los mejores ejemplos para entender los conceptos. El profesor es muy bueno explicando pues domina los temas.
By Matthias T•
Jan 14, 2018
Well explained videos as well as many important theories of pricing are covered. Moreover, there is a good variety of very interesting articles provided.
By Shravanthi A•
Nov 29, 2016
Got great content. Helps in pricing-decision-making analytically as well. Very good examples and simulation. Enjoyed the course. Totally worth it.
By Nader M A•
Aug 4, 2016
really useful course covering the fundamentals of pricing and the common concepts in that field using both quantative methods and qualitative ones
By Ant B•
Jan 19, 2022
Fast paced course in which I learnt a lot about pricing approaches for a range of industries. A bit light on services/B2B but would recommend.
By Arunabh D•
Apr 6, 2016
A good to get the details of Pricing Strategies. Although some basics weren't covered, the overall learning from the modules are worth taking.
By ASHISH B•
Jul 11, 2017
Great Course and the way Prof. explained is amazing. I like the questionnaire and prefer to have more quant practice questions in the course.
By Helder R C V•
Apr 27, 2016
Very detailed examples and good explanations. Excellent base to build upon the more advanced material needed to work in the marketing area.
By Mahmoud A•
Oct 7, 2019
It was a fantastic course, It helps me to practice marketing planning and implementation with the best I can, Thank you IE Business School
By Anastasia D•
Apr 27, 2016
Thank you, Professor, it was really interesting and a little hard in the beginning. Everything very logically described, everything clear.
By Elchin M•
May 16, 2020
Great course! However, topics are spread too widely. Would be better to focus on bigger videos instead of small bite-sized videos.
By Ajith G•
Dec 19, 2020
Have covered the entire concept through real life examples and exercises to practice. The contents are very friendly. Thank you.
By Luis A D d F•
Jan 20, 2019
Great course, covers the main topics about pricing and even have some part on customer psychology. Very complete and great!