Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.
Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.
By Renato S•
It was a great pleasure to learn with you. Specially I liked, that the course had a practical usability and it will be easy to include the knowledge in the daily work. Thank you!
By Kinock S•
I am small hotel owner. This course really changed my attitude and perception towards pricing. I hope the knowledge I gained in this course is going to help me a lot. Thank you .
By Anand R•
I have been working in sales for the last 10 years, though I have learned many tricks of the trade while working, this program gave me more insights into the pricing strategy
By Ankur A•
I really liked this module and pricing implication. Prof. Martin Boehm made it much easier to understand with all the practical examples and Obviously, the light board. :)
By Chinmay S•
Loads of information received through this course. Being a fresher, the content seems pretty exhaustive & holistic. Some nice & relevant examples in every video lecture.
By Newman O O•
Interesting but very tough quizzes. I learnt the act of pricing in marketing. The instructor was excellent, practical and clear in his explanations and teachings
By Stefany C C L•
Me gustaron las clases, súper dinámicas y con los mejores ejemplos para entender los conceptos. El profesor es muy bueno explicando pues domina los temas.
By Matthias T•
Well explained videos as well as many important theories of pricing are covered. Moreover, there is a good variety of very interesting articles provided.
By Shravanthi A•
Got great content. Helps in pricing-decision-making analytically as well. Very good examples and simulation. Enjoyed the course. Totally worth it.
By Nader M A•
really useful course covering the fundamentals of pricing and the common concepts in that field using both quantative methods and qualitative ones
By Arunabh D•
A good to get the details of Pricing Strategies. Although some basics weren't covered, the overall learning from the modules are worth taking.
By ASHISH B•
Great Course and the way Prof. explained is amazing. I like the questionnaire and prefer to have more quant practice questions in the course.
By Helder R C V•
Very detailed examples and good explanations. Excellent base to build upon the more advanced material needed to work in the marketing area.
By Mahmoud A•
It was a fantastic course, It helps me to practice marketing planning and implementation with the best I can, Thank you IE Business School
By Anastasia D•
Thank you, Professor, it was really interesting and a little hard in the beginning. Everything very logically described, everything clear.
By Elchin M•
Great course! However, topics are spread too widely. Would be better to focus on bigger videos instead of small bite-sized videos.
By Luis A D d F•
Great course, covers the main topics about pricing and even have some part on customer psychology. Very complete and great!
By Tim H P•
I really enjoyed this course. Many thanks to Prof. Boehm for providing interesting insights into different pricing topics.
By Gabriel O C•
Amazing course! Simple and very powerful. I learned a lot of useful tools and things I've never thought about pricing !
By Kiran M•
Excellent course on Pricing. Highly recommended to anyone who wants to learn the basics and intermediaries of Pricing!
By Prabhav M•
Effective course to learn and apply pricing techniques by solving numerical based problems and data centric approach
By Ricardo D R R•
Excellent! Explains very well the topics in a dynamic way.
Excelente! Explica muito bem os tópicos e é dinâmico.
Organized, well summarized, and the video surely explains well the concepts of the pricing strategy.
By César G•
Creo que contempla todos los temas, un poco de economía, estadística y varios libros interesantes. Lo recomiendo
By Ujjwal A•
One of the best courses to understand the basics of Pricing and the factors influencing the pricing methodology