Las marcas hoy en día forman una parte esencial del quehacer de los negocios. Durante este curso analizaremos los elementos principales que conforman una marca, así como los pasos y las acciones estratégicas que las fortalecen. Al finalizar el curso podrás tener una visión clara sobre las implicaciones de la gestión de marca y el impacto que ésta tiene en las organizaciones y para el logro de sus objetivos.
Proceso de gestión de marca estratégico
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Proceso de gestión de marca estratégico
This course is part of Gestión de Marca Specialization
Instructor: Sidney A. Ornelas Sánchez
6,593 already enrolled
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51 reviews
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
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Taught in Spanish
91% of learners achieved a positive career outcome
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This course is part of the Gestión de Marca Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Explore more from Business Strategy
Tecnológico de Monterrey
Tecnológico de Monterrey
Tecnológico de Monterrey
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Showing 3 of 51
AC
Reviewed on Aug 24, 2024
Me encantó este curso, muy completo y la información está organizada de manera digerible para el estudiante. Me gustó el enfoque práctico.
GA
Reviewed on Mar 27, 2024
Fue una excelente experiencia llena de aprendizaje.
CF
Reviewed on Jan 8, 2024
Bueno, sin embargo, es un enfoque desde el punto de vista del marketing, y marketing no es gestión de marca (branding)
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