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Segmenting the Market with Jagdish Sheth

Segmenting the Market with Jagdish Sheth

This course is part of Creating a Differential Competitive Advantage -Jagdish Sheth Specialization

Instructor: Jagdish Sheth

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments¹

AI Graded see disclaimer

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Creating a Differential Competitive Advantage -Jagdish Sheth Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.

Module details

This lecture focuses on how companies use segmentation to grow revenues, to reduce costs, to add value to their products and not as a tool to compete. It then explains in detail the basis for segmentation and the three methodologies for segmenting the market namely demographics, psychographics, and buy-o-graphics.

What's included

19 videos4 readings2 assignments2 discussion prompts

19 videosTotal 62 minutes

Course Intro0 minutes
Segmenting the Market - 015 minutes
Segmenting the Market - 022 minutes
Segmenting the Market - 032 minutes
Segmenting the Market - 043 minutes
Segmenting the Market - 053 minutes
Segmenting the Market - 065 minutes
Segmenting the Market - 074 minutes
Segmenting the Market - 083 minutes
Segmenting the Market - 093 minutes
Segmenting the Market - 104 minutes
Segmenting the Market - 113 minutes
Segmenting the Market - 123 minutes
Segmenting the Market - 134 minutes
Segmenting the Market - 143 minutes
Segmenting the Market - 152 minutes
Segmenting the Market - 165 minutes
Segmenting the Market - 174 minutes
Segmenting the Market - 183 minutes

4 readingsTotal 35 minutes

About the Assignments10 minutes
Discussion Forum Guidelines10 minutes
About Peer Reviews10 minutes
Get help and meet other learners in this course. Join your discussion forums!5 minutes

2 assignmentsTotal 30 minutes

Module 1 Summative Quiz15 minutes
Module 1 Practice Quiz15 minutes

2 discussion promptsTotal 20 minutes

Meet and Greet10 minutes
General Course Discussion10 minutes

This lecture describes and discusses in detail differentiating strategies that companies can use to create differentiation in Product, Price, Place, Promotion, Process, People and, Purpose. It then explores each of these areas in-depth by illustrating cross-industry, multi-cultural and multi-national examples.

What's included

9 videos2 assignments

9 videosTotal 43 minutes

Seven Ways to Differentiate in Marketing - 013 minutes
Seven Ways to Differentiate in Marketing - 026 minutes
Seven Ways to Differentiate in Marketing - 035 minutes
Seven Ways to Differentiate in Marketing - 046 minutes
Seven Ways to Differentiate in Marketing - 055 minutes
Seven Ways to Differentiate in Marketing - 064 minutes
Seven Ways to Differentiate in Marketing - 075 minutes
Seven Ways to Differentiate in Marketing - 085 minutes
Seven Ways to Differentiate in Marketing - 093 minutes

2 assignmentsTotal 30 minutes

Module 2 Summative Quiz15 minutes
Module 2 Practice Quiz15 minutes

Positioning is one of the key concepts in Marketing along with Differentiation and Segmentation. This lecture focuses on what Positioning creates and does for a company and provides key criteria for developing good Positioning. It further explores how Positioning could provide a competitive advantage to a company’s product or service in the marketplace.