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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

10,835 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews


Dec 26, 2020

Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!


Jul 20, 2022

I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much

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226 - 250 of 3,450 Reviews for Introduction to Social Media Marketing

By Seun O

Nov 3, 2020

This course has added so much value to me, both on personal and professional levels. The content is rich, relevant and actionable! The instructor is amazing and she was able to infuse are several years of experience into the delivery of the course. Highly recommended!

By amir n

Aug 12, 2022

There is a course that gives a different perspective to social networks. It helps a lot to take the first step in starting a solid business. If you have a social network installed on your mobile or any device, then start taking this course Thanks to Kusra and Meta.

By Marie M

Nov 30, 2020

Just a bit more on the difference between KPI's and Metrics would be useful. Also, it would be great if there was a way to easily find a thread we responded to or began to see if there are new responses, for a "conversation" and the ability to "network". Thank you

By Linda W

Jul 15, 2022

The course provides in-depth instruction on how to start at the beginning to identify your target audience and plan a marketing strategy to reach, engage and convert your audience - and then how to turn your customer into an advocate for your product or service.

By Renato M

Jul 20, 2021

Já possuía alguma experiência com mídias digitais, porem com esse curso, minha compreensão desse ambiente melhorou e muito, além de um entendimento maior, sobre as posturas que a minha empresa precisa ter para possuir uma relação saudável com os nossos clientes.

By Signe R

Feb 17, 2021

This course helped me gain a broad perspective on the entire chain of Marketers. It teached me several strategies that can help me in the process of moving forward and motivated me to continue to the next lesson. The videos were all clear and easy to understand.

By Alix l M

Feb 7, 2021

Excellent course, very insightful from the very beginning. Great videos, interactive and quite funny at time. The modules makes it easy to understand Social Media Marketing. I would 100% recommend it to anyone wanting to specific or find out about what this is !

By Sardar D T

Dec 6, 2021

It's an amazing experience to learn on online directly from top notch professional mentors around the globe. Its just beginning, I know there is lot to learn. Wonderful opportunity for everyone to learn emerging skills with certificates as well. Thanks Coursera

By Muthu K M

Dec 10, 2020

Excellent Course. I recommend this course strongly for anyone who want to conduct their business today to take this course as this is the future of target specific marketing. Thank you Anke Audenaert, FB and Team Coursera - you put together an awesome course.

By Ntandoyenkosi T

Nov 30, 2020

Thank Coursera and Facebook partnering for this course have gained a skill that will focus on changing my life with God to bless the students as well for help[ing in retrieving assignments project as they were part of my journey thank guys worldwide stay safe.

By Alyssa A

Jan 7, 2021

I truly enjoyed this course! It was interactive with projects and quizzes and had you watch videos yet read as definitely kept me interested! As a graphic designer, this course has opened my eyes and makes me want to try this end of this field out

By Janet K

Nov 16, 2022

This is a great course. You will gain useful insights into social media advertising, data protection, and regulation and you will get hands-on skills on how exactly advertising is done on social media. I would recommend this to anyone interested in learning

By Apostolos T

Dec 5, 2020

Introduction to Social Media was an amazing course. I have a beautiful journey of continuous learning on Social Media Marketing and Social media Landscape as well :) I would like to thank our instructor Anke Audenaert for this amazing learning experience :)

By Michael A

Jul 11, 2022

The introduction was welcoming, warm & inviting. The objectives are clearly set at this point and it feels like this has been an excellent decision to invest in my future with Social Media Marketing.

It's terrific to be here by taking the first step.


By dhivagar p

Oct 6, 2021

Great content. I thought I understood the social media landscape well and the marketing strategy around it. However, this course is an eye opener. I will recommend anyone to go through this. I am excited about the rest of the courses in this certification.

By Sheree L M

Feb 20, 2021

The instructor does an amazing job of keeping you engaged with her presentation style. I love listening to her voice! She covers many topics quickly, but in a way that you can follow, learn, and remember what she is presenting. I REALLY enjoyed this class!

By amany s

Feb 19, 2021

It is so useful and important course in my life making me realizing the core of the famous platforms around us and the differences between them , but it is too long , it should be divided into two parts . I always feel tired in the last week of each course

By Antonia A

Jan 16, 2021

The Introduction to Social Media Marketing has been a very helpful course and has given me a clear idea of Social media and is use for Businesses. The teacher is also very good as she keeps you interested and engaged and she talks in an understandable way!

By bharat s

Nov 10, 2020

wonderful course in easy language ,here you will understand the different social media platform,social media landscape ,which type of socia media suit different people ,consumer type ,consumer journey ,smart goal ,kpi and imp of social media in today world

By Sitaram M

Jun 21, 2022

Great Intro. to the use and development of (SM)Social Media in Business/leisure Life. It gave me an idea that, no matter your position, an understanding of how people use SM is critical as it has become the default way people inform themselves day to day.

By FrancoiseAppledelhi

Oct 29, 2020

A comprehensive introduction to social media platforms and their respective marketing tools available. A good start for anyone who has an interest in the various social media options we use every day and how we can harness them for business. A good read.

By Iresha D G

May 22, 2021

This course was really interesting to me because of the way that Anke Audenaert conducted it. Also since the course covers everything in detail, this will be useful not only for beginners but also for professionals who already do social media marketing.

By Teri A

Dec 4, 2020

Curriculum was well presented and easy to understand. The presenter had a nice demeanor and made it enjoyable to learn the topic. The quizzes and assignments were directly related to the topic and allowed me to test out my grasp of the topic discussed.

By Nurul J B A R

Nov 5, 2020

I love this class because the way the instructor delivered the content is clear and understandable. The class materials also helped so much for me to understand the whole basic on social media marketing. I am looking forward to finish the whole course!

By Rosaline R

Jul 18, 2022

I am already social media savvy, and I thought I had a handle on blogging, however, I have tremendously benefited much more from this course. There is so much more to the business aspect of social media and I am excited to be developing those skills.