About this Course

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Learner Career Outcomes

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started a new career after completing these courses

64%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 25 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish

Learner Career Outcomes

57%

started a new career after completing these courses

64%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 25 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish

Offered by

Placeholder

UNSW Sydney (The University of New South Wales)

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(9,932 ratings)Info
Week
1

Week 1

4 hours to complete

What is Transmedia Storytelling?

4 hours to complete
22 videos (Total 131 min), 13 readings
22 videos
Professional advice on getting started4m
Graduate Certificate and Master of Visualisation, Simulation, and Immersive Design2m
Brian Seth Hurst - Conspiracy for Good11m
Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight7m
Henry Jenkins - The Matrix. An example of a transmedia world3m
Mikey Leung - The Darwin Aboriginal Art Fair10m
Scott Snibbe - Biophilia, a transmedia story of music, technology and nature2m
Key Concept - What is transmedia storytelling?12m
An industry perspective of transmedia storytelling7m
Henry Jenkins - The benefits of a transmedia approach2m
Henry Jenkins - The importance of collaboration in the creative process2m
Commercialism11m
Copyright and transmedia storytelling2m
Geoffrey Long - The future of the term 'transmedia'2m
Henry Jenkins - What defines a successful transmedia project?1m
Key Concept - The anatomy of story15m
Henry Jenkins - How a transmedia strategy enriches a story3m
Tom Ellard - Important elements of story6m
Tom Ellard - Story structure and the hero’s journey3m
Tom Ellard - The role of memory, imagery and emotion in understanding story5m
Henry Jenkins - World building4m
13 readings
Course Overview5m
Important note about the assignments in the course5m
Join the transmedia storytelling MOOC community!5m
Meet your academic instructors5m
Meet our industry partner - X Media Lab5m
Meet the industry contributors10m
Learn how immersive and visualisation technologies are changing storytelling10m
Special thanks and acknowledgements5m
Key points to remember from this lesson5m
Module 1 Lesson 2 Useful links and resources30m
Key points to remember from this lesson5m
Module 1 Lesson 3 Useful links and resources30m
Key points to remember from this lesson5m
Week
2

Week 2

5 hours to complete

Creative Ideas Generation - Building a Storyworld

5 hours to complete
17 videos (Total 100 min), 8 readings, 1 quiz
17 videos
Narrative and story4m
Charles Santoso - Six word stories1m
Key Concept - Three tools for creating content7m
Developing and communicating ideas6m
Charles Santoso - Conceptual blending8m
Stuart Samuels - What is an idea?6m
Key Concept - Developing your conceptual story idea with content6m
The importance of a strong central narrative8m
Charles Santoso - Creativity techniques4m
Sergio Paez - The role of visual storytelling3m
Mikey Leung - Planning and testing your story3m
Key Concept - Working creatively in storyworlds by using constraints3m
Building a storyworld6m
Charles Santoso - Storytelling and seed ideas9m
Susan Bonds - The process of developing a transmedia story7m
Mikey Leung - Using storyworlds in transmedia social campaigns3m
8 readings
Module 2 Lesson 1 Useful links and resources30m
Key points to remember from this lesson5m
Module 2 Lesson 2 Useful links and resources30m
Key points to remember from this lesson5m
Module 2 Lesson 3 Useful links and resources30m
Key points to remember from this lesson5m
Module 2 Lesson 4 Useful links and resources30m
Key points to remember from this lesson5m
Week
3

Week 3

4 hours to complete

Understanding a Transmedia Audience

4 hours to complete
13 videos (Total 68 min), 6 readings, 1 quiz
13 videos
Audience in transmedia storytelling7m
Connecting audience with story6m
Henry Jenkins - The collective intelligence of a transmedia audience4m
Key Concept - Understanding the audience using ethnography3m
The changing nature of audience4m
Mikey Leung - Identifying and engaging your audience2m
Henry Jenkins - Developing strategy for engaging multiple types of audience5m
John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations7m
Key Concept - Understanding the audience using participatory design5m
Mikey Leung - The potential of transmedia storytelling for audience engagement2m
Maya Zuckerman - Rapid prototyping2m
Cindi Drennan - The Departure. A case study of engaging a community in participatory design6m
6 readings
Module 3 Lesson 1 Useful links and resources30m
Key points to remember from this lesson5m
Module 3 Lesson 2 Useful links and resources30m
Key points to remember from this lesson5m
Module 3 Lesson 3 Useful links and resources30m
Key points to remember from this lesson5m
Week
4

Week 4

4 hours to complete

The Transmedia User Experience

4 hours to complete
12 videos (Total 66 min), 6 readings, 1 quiz
12 videos
Tracey Taylor - Group interactive experiences4m
Henry Jenkins - Orientation. Unifying a transmedia story experience3m
Key Concept - Getting a grip on experience11m
Tom Ellard - Advice about audience engagement2m
Catherine Fargher - Evaluating user engagement5m
Key Concept - Designing the transmedia user journey7m
Henry Jenkins - Continuity and expectation in the transmedia user experience3m
Designing cohesive experiences for multiple audiences11m
Tom Ellard - Translating stories across different media1m
Steve Peters - Ethics in transmedia storytelling2m
Catherine Fargher - Designing for participation4m
6 readings
Module 4 Lesson 1 Useful links and resources30m
Key points to remember from this lesson5m
Module 4 Lesson 2 Useful links and resources30m
Key points to remember from this lesson5m
Module 4 Lesson 3 Useful links and resources30m
Key points to remember from this lesson5m

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