When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 4 modules in this course
In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
What's included
6 videos1 reading1 assignment
Show info about module content
6 videos•Total 40 minutes
Business in Society: Course Overview •4 minutes
The Dominant Story of Business •7 minutes
Four Flaws in the Dominant Story•6 minutes
The Fourth Flaw•10 minutes
The Global Financial Crisis•6 minutes
New Story is Emerging•7 minutes
1 reading•Total 10 minutes
About the Professor•10 minutes
1 assignment•Total 30 minutes
Business in Society: The Problem•30 minutes
Corporate Philanthropy and Corporate Social Responsibility
Module 2•1 hour to complete
Module details
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
What's included
7 videos1 assignment
Show info about module content
7 videos•Total 47 minutes
Corporate Philanthropy History •5 minutes
Corporate Philanthropy Current Issues •6 minutes
Corporate Social Responsibility •8 minutes
Corporate Philanthropy and Corporate Social Responsibility: Next Steps •7 minutes
The Environmental Crisis Argument •7 minutes
The Shades of Green Argument•8 minutes
The Challenges of Environmentalism •6 minutes
1 assignment•Total 30 minutes
Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society•30 minutes
Creating Value for Stakeholders
Module 3•2 hours to complete
Module details
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
What's included
7 videos1 assignment
Show info about module content
7 videos•Total 76 minutes
The Emergence of a Stakeholder Approach to Business •10 minutes
It's Purpose, Not Profits •7 minutes
The Interconnection and No Trade-off Principles •7 minutes
The Friction Principle •6 minutes
Examples of Creating Value for Stakeholders •18 minutes
Conscious Capitalism •11 minutes
Employee Engagement •17 minutes
1 assignment•Total 15 minutes
Creating Value for Stakeholders•15 minutes
Becoming a Stakeholder Entrepreneur
Module 4•1 hour to complete
Module details
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
What's included
6 videos1 assignment
Show info about module content
6 videos•Total 28 minutes
Social Entrepreneurship to Stakeholder Entrepreneurship •6 minutes
Husk Power •2 minutes
Maggie's Ethical Auto Repair •5 minutes
Red Goat Records and Passion •5 minutes
Can One Person Make a Difference? •6 minutes
Summary and Next Steps •4 minutes
1 assignment•Total 30 minutes
Becoming a Stakeholder Entrepreneur•30 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.7
4,073 reviews
5 stars
78.44%
4 stars
17.13%
3 stars
3.21%
2 stars
0.73%
1 star
0.46%
Showing 3 of 4073
J
J
4·
Reviewed on Sep 2, 2020
Great content by the professor. He brought to light unique techniques that businesses can implement to not only do good in this world, but build a reputable brand and increase their revenue.
J
JB
4·
Reviewed on Feb 10, 2020
The course is very informative on the business environment pertaining to how business focus from just making money to fulfilling a purpose that benefits the society in which it operates
V
VC
5·
Reviewed on Mar 3, 2021
This is an enterprising course which touches on real life business situations. Prof is excellent and understand his stuff well including the company Presidents and CEOs who shared their experiences
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.