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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,253 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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551 - 575 of 1,784 Reviews for Marketing Analytics

By Corey S

Jun 1, 2020

This course was awesome! I learned so much. I am a better professional because of this course.

By Anthony B

Nov 3, 2017

Learned different aspects and work that goes into detailed, well informed marketing decisions.

By Sergey K

Oct 31, 2020

A good course, a great teacher who explains the material in an interesting and accessible way


Oct 23, 2020

Excellent Course delivery !! Professor Rajkumar made everything look very simple and logical.

By Glenes d

Sep 27, 2020

Got a good understanding of Marketing Analytics.This course is structured in a very good way.

By Vipul K K

Apr 24, 2020

It was very great learning from Coursera, everything was covered well with proper explanation

By Gunjan P

Oct 3, 2017

The trainer is quite great in explaining concepts along with being very clear and engrossing.

By Adrianne O

Nov 29, 2021

Learned a lot from the course! The instructor explained the concepts well. :) Squash timeee

By Saurabh M

Apr 24, 2020

it was great learning , provided lots of insights on marketing and it analytics


By Khalid A

Aug 1, 2020

I am thankful for the time I spent with you and hope to learn more and get bachelors degree

By Neranjan J

Jul 8, 2020

Great course, Got many things to myself :)

Really enjoyed the way Sir Venkateshan does it :)


May 24, 2020

Raj sir is a genius in is domain. Looking forward for more advanced course on the same Sir.

By Abhishek S

Apr 15, 2020

Its a really good course and Thanks to the instructor for making it very crisp and exciting

By Gokul K

Apr 9, 2020

it was good we had some new learning it is good if we want some learning here good platform


Aug 1, 2020

Had an great experience and learning. The instructor's lecturing style is also very great.


Jun 12, 2020

Great learning experience!!! Examples are from 2015 but we are in 2020. Could be updated.

By Janitta I

May 23, 2020

I love Raj! I have known nothing about marketing but I can learn and it turns out so well!

By Sreenesh R B

May 20, 2020

Good course to understand what goes behind a marketing campaign. How to analyse market etc

By Sandra S K

May 12, 2020

Absolutely brilliant course for a novice into understanding how to read between the lines!


Apr 18, 2020

nice concept, more weeks can be added regarding calculation CLVs may be from other methods

By Aakash J

Apr 8, 2020

A very Good COURSE ON Marketing Analytics ,lots of thing learnt such as effect Sales Lift.

By Priyanka

Jun 13, 2020

The explanation of contents was extremely good.I would suggest to ones go through of it.

By kenneth s

May 27, 2020

This course gives you a deep insight on how companies operate when it comes to marketing.

By Manoj M

May 6, 2020

very interactive course with various real life data examples to understand the techniques

By Shipali R

May 10, 2020

This course gave me lots and lots of insight about the business and the marketing world.