May 10, 2020
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
May 7, 2020
This was a good and challenging course. It really gave me the basic foundations of marketing.
It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
By ASIF S•
Jun 16, 2020
a bit complicated after 3 week onwards
By Wong M W•
Apr 8, 2017
Interesting, and helpful.
By OL M•
Aug 8, 2021
Needs to be updated
By mohsen y•
Nov 14, 2015
Not bad by the now
By Ajay K K•
May 16, 2020
It was good
By Sudhira P•
Feb 8, 2017
By nguyen d•
Sep 28, 2021
This is way below my expectation and waste of time.
The instructor just bring out the Airbnb's case study and expect you to be able to analyze your own business while there's nothing in common. Not every company own the same rich data from customer reviews. In fact, business models like Airbnb and some of its peers are one of a kind and if you can relate then congrat. The case is not for me.
By Angela P•
Jun 11, 2019
The professor's joke about the vegetables and squashes are very bad jokes and becomes very annoying as the class goes one. The numbers are old and should be updated. The content is very light and the application exercises are not very applicable in real life. Peer-reviews are so subjective... But i learned a few things, so not all bad I guess
Aug 17, 2020
The course introduction shows that the course is based on data analytics but you need to pass some weeks to get the analytic parts. it doesn't meet my requirements and not the same as was introduced. The contents different from the quiz and every try makes the quiz questions change. That mean I never know what the correct answer was.
By Sayan M•
Nov 12, 2022
the course is great but it was not mentioned at the start that this is a paid course. Also, there is no financial aid available, so I have to drop the course because at the end the certificate is important
By Hamesuda M•
Apr 20, 2020
I feel like points the instructor talking are not well-organized. It's hard to follow and sometimes it's just full of reading (from what he already wrote down).
By Aliza R•
Sep 1, 2020
The principles I'm sure are highly useful, but it's poorly explained and hard to follow.
By András K•
Apr 1, 2018
Typical university course: low level of practical understanding or usability.
By Bernard, P L P•
May 11, 2020
Lecturer was not very clear and made the experience not as easy as it should
By Tharini S•
Sep 12, 2021
Poorly explained. Not at all useful. Only CLV calculation taught well.
By TALHA K•
Apr 23, 2022
I found this course below average. None was interesting in the course,
By Lidija Z•
Jun 11, 2020
I dont dowloand my certificate complete please help me
By Shriti S•
Jul 6, 2020
It could have been better with more important topics
By Jazl K•
Sep 19, 2020
last week very bad class no proper explanations
By Ubald B•
May 3, 2020
Was expecting more analytics content.
By Jaydip P•
Sep 14, 2020
The course content is average.
Nov 11, 2015
Difficult to follow.
By Carrie P•
Mar 25, 2023
Honestly speaking I found this course a big waste of time and money, and I don't have a lot of either at the moment. I only completed it because I had felt forced into paying for it to access the content. The course is mainly useful for the week in which Customer Lifetime Value is explained, for example if you run a subscription business or business where repeat purchase is important.
Based on the description, I expected to learn more useful thoughts about how to calculate correlation and causation (e.g. how to calculate correlation of different brand attributes to monitor brand equity). But actually, the course just mentioned to it it’s calculated by some “complex models”
When it mentioned A/B testing I was expecting some tips on successfully doing A/ B tests using current popular marketing tools such as Meta or YouTube. But actually it only talks about setting up test markets; only really relevant to someone working in FMCG (CPG) and I did this already in a sales/ commercial strategy job 20 years ago.
The terminology in the course is confusing and inconsistent with other professors. For example, ex-MIT/LBS professor Mark Ritson does a great mini MBA where he talks about brand positioning and brand architecture (organisation and role of different brands within a company). This professor mixes brand position with brand architecture.
The confusion is further evident in the explications of other terminology (e.g. R-squared and p-value) and this is exacerbated in the quizzes. No explanations are given how to calculate these values.
Occasionally, things are not explained in a logical order, for example, using logarithm numbers before actually saying what they are or how they are calculated. There are some charts where certain columns go unexplained, or even miss titles.
After returning to Coursera after a 5 year gap I’m really disappointed in the quality. It’s definitely possible to do better courses on other platforms these days, without having to filter through so many options.
By Hanieh S O•
Jan 13, 2021
In the business worlds, we should be updated and of course the courses or books older than 5 years must be remade in order to have sufficient efficiency. Sorry but I found it really basic. Maybe it was a great course at the time but now this type of general information could be found anywhere in the web.
The title does not match with what we call analytics today, with all these big data in marketing and what digital business plans has brought for marketers to be analyzed, perhaps it could be renamed. In my opinion the course in presenting general information about marketing basics but not marketing analytics in 2021.
By Surendra M•
Apr 22, 2020
That portion of CLV in week 3. I don't know how he calculated the 5 years CLV and then how he wrongly derives the formula of CLV for credit users. He himself told in the video that he is not good in maths, I didn't complete that course after that much confusion.