Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
By Vivek S•
This course was extremely engaging and useful. Clear examples and amazing explanations. I learned a lot from it and I will definitely implement everything that was taught.
By Gabrielle V•
I finished this course feeling satisfied. Professor Berger was also very engaging and easy to follow, and this course made me reassess how I brand and market my business.
By Shannon B•
This course so informative. I learned so much that I’ve gone back and rewatched each lesson just to really get a better understanding of use to apply this to my business.
By Wandile M•
The professor shares really great concepts that break down how social marketing works. I was able to analyse my own campaigns and identify ways that I could improve them.
By Садыков Ч З•
Professor Berger is a talented lecturer who is equally charismatic and competent. The clash of a theory with practical examples was more like fireworks. Wonderful course.
By Clemdon S R B•
It was an excellent experience all together and fell like i am in a better position to do my work as it relates to marketing. Thank you so much for making this available.
By Robert A C•
Very useful and can help people work better on their personal and professional strategies for promoting themselves or their business. Easy going course with great value.
By Jeremiah N•
My first course on Coursera and there was a lot of valuable information within each lesson. The presenter was awesome and the content was very relative and entertaining.
By Kathleen K•
Professor Berger and this Viral Marketing course are amazing! I learned so much that will help me while finishing undergrad, as well as help me as I move into my career!
I felt like I knew stuff, having already been in media. I was wrong. Thank you to the prof for the wonderful course where I learnt how to hone my craft to get more hits.
By Keith D•
Loved it!! I covered some of the content in my Masters course so it was really good to watch the videos and get a much better understanding of the topic. Great presenter
By West D•
This course is absolutely amazing. Very very concise and easy to understand that came with powerful content. I learned a lot about the science behind "viral" marketing!
By Ritika S•
It is awesome! For anyone who is new to marketing as a subject, this is just the right course for you with an amazing Professor who has abundant knowledge in the field!
By Aris D•
Inspiring, well-taught and overall a great introduction in understanding why some ideas spread more than others. I loved every minute of it and i totally recommend it.
By Dibyendu C•
Really Great Session. Appreciate you for allowing me for this course. I'm sure the inputs will be useful and flows to the Entrepreneurs whom I teach in India. Regards
By Nada A A•
This course is very informative and very interesting. it is very helpful, whether you are trying to come up with messages to promote a person, a product or a service.
By Ganna P•
It was very interesting! I recommend this course to anyone who's interested in marketing, communication or simply business. I wish we could dig more into details :-)
By Esteban R•
This course is useful, so use it's lessons to spread ideas that can help against climate disruptions, poor schooling, and other problems we face locally or globally.
By Boules N L•
Simply ,the course is to the Point ! It reveals how Marketing is not a matter of mere luck ... There's a Science behind it, and the good news is : you can learn it !
By Chiheb C•
I really enjoyed this course, I learned the basics of viral marketing, it was fun and very instructive at the same time. Thanks Coursera, thanks Mr Jonah Berger =)
The course provides excellent insights into how things become viral (or not). In the end of the course, we understand why we share things in our own social network.
Great course Professor Berger. Seems like Penn/Wharton has the best and engaging instructors. Wish i could have gone there when i was younger. Penn/wharton #1 ))
By Jaima S•
Great class, easy to follow and very engaging. Followed this up with Johna's book, which helped to retention and better understanding of how to apply the STEPP!
By Wilson L C•
With so much engaging content, I loved the course. As an idea, why not drive further value with a capstone project where participants could apply those content?
By Atisha M•
I simply loved the course. it is ver helpful and extremely detailed. The exercises are decent and the content is exactly what it is described as! Great choice.