Chevron Left
Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,494 ratings
1,495 reviews

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

Aug 21, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

Filter by:

1351 - 1375 of 1,478 Reviews for Viral Marketing and How to Craft Contagious Content

By Nicholas R

Apr 13, 2020

Pretty interesting, but not that specific to a certain type of product or service.

By farhana k

Oct 6, 2016

A very good course, covers a lot of things that piques your interest in marketing.

By Vivek S

Dec 18, 2015

simple and effecient tips for everyday corporate life on how to ignite ones ideas.

By Becca R

Jan 29, 2019

Engaging content, segments easily digestible and valuable information. Thank you!

By Frances O

Aug 16, 2017

Very enlightening and currently relevant course. I wish it were longer!

Thank you!

By Nicola m

Jun 9, 2020

Great short lectures, could use a little more detail on creating content itself

By Marga C

Jul 12, 2018

Great course, very useful information and a very good and agreeable teacher :)

By Muchammad I A P

Sep 24, 2021

Insightful topics and good overview knowledge, Need more application practice

By kwinters

Oct 3, 2017

Informative course. Most of Week 4 reminded me of Gladwell's Tipping Point.

By Rohan I

May 17, 2017

Very informative and well thought out structure to the way it was presented.

By Leo A R H

Sep 8, 2020

Good course. I learned a lot and I enjoy how interactive this course is.

By Hamed A

Aug 26, 2021

The course content was excellent. But I would rather get a certificate.

By Shivangi S

Jul 10, 2019

this was a great learning exercise! I wish we had some assignments too.

By Alison W

May 4, 2017

A great reminder that things that go viral are not always by accident.

By Oleksandr K

May 5, 2016

Very good course! Very interesting and involving, but... too short....

By Claus S

Feb 16, 2016

Good teacher, great format. Could be a bit more advanced in the future

By Michael C

Dec 10, 2017

Great integration of multiple ideas and tied with real life examples.

By Joseph B

Oct 18, 2016

This was an excellent course! I really enjoyed it and learned a lot.

By Feste I

Nov 26, 2019

I really liked this course. Very interesting content and examples.

By Ruchan B

Apr 18, 2017

Great tips. All mentioned make sense and helpful. It is inspiring.

By Michael A H

Jun 17, 2017

Very intuitive and fun. Boost your business ideas with influence!

By Sudipto A

Sep 11, 2020

A few more examples would have been better. Otherwise, all good!

By gangotri

Jul 3, 2017

Well prepared course, with clear descriptions and examples used.


Mar 16, 2016

Fun courses with some interesting ideas. Thanks, I enjoyed it.

By Abhijeet S

Jan 22, 2016

The human physiology revealed in this course is truly amazing .