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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.5
stars
7,397 ratings
1,570 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Apr 06, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1226 - 1250 of 1,510 Reviews for Customer Analytics

By Venkatesh G

Apr 02, 2016

Clear lectures. Little theoretical hence needs more attention.

By Kartik S

May 28, 2019

Great course for a complete beginner but might be too basic.

By Ahmed H

Aug 16, 2016

Initially its not good but in week 3 it becomes interesting.

By Mathieu C

May 07, 2016

Quality of professors varied, expensive for the paid version

By Luis V C

Mar 12, 2016

Interesting material, just what I was looking for to update.

By Rahul O

Sep 14, 2019

Good course for a high level understanding of key concepts

By Matt

Sep 22, 2018

Great Course. Learned A lot about Analytics inside and Out

By Rushabh S

Nov 01, 2015

Wonderful Course but lacks in depth material and syllabus.

By Zoraida L

Dec 03, 2015

The message was really good - one module was not so clear

By Epifanio R R M I

Dec 07, 2016

You need a lot of reading to be able to understand it...

By Xiaoqin W

Nov 14, 2015

Too theoretical. I need more problem-oriented materials.

By Shanu S

Sep 18, 2018

Mathematical models are less, otherwise course is good.

By Zeyu M

Nov 25, 2018

I like the last part of the course (Lecture in Week 5)

By frankzou

Jun 05, 2018

Good course overall, clear intro to customer analytics

By Kristen M S

Oct 26, 2018

Good use of examples to help understand the material!

By Seshu B V

Jan 14, 2016

Fantastic material and easy to understand the concept

By Shardul D

Sep 01, 2019

Great introductory course with amazing case studies!

By SRIRAM .

Jun 19, 2017

Very good course it helped me to learn many things..

By ASWIN M K

Jun 14, 2016

Nicely took the course and was made more interesting

By Makam N

May 06, 2019

Week 1 lecture, quality of lecture can be improved.

By Muhammad U H

Feb 17, 2019

Technical skills should be added to this curricula.

By Juliana T

Feb 11, 2016

Great overview of the basics of Customer Analytics.

By Greg L

Apr 16, 2019

Great primer to get started on Customer Analytics.

By Jayashree

Oct 06, 2015

The Use cases on Application of Customer Analytics

By YUN L

Jul 21, 2019

Insightful course content, yet a bit impractical.