Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Apr 06, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
By Kerry B•
Jun 22, 2017
It would be better/more helpful if the professors taught the actual models that business analysts use every day. I am just getting into business analytics from a different field, and would have appreciated learning/knowing how to perform things such as probability models, churn models, etc. that they reference in their videos. Overall this course was a good introduction.
By Yew C C•
Jun 07, 2016
Interesting to know from Business perspective
By Minh T T•
May 18, 2016
really helpful and easy to follow the lecture
By Daniel M•
Aug 22, 2017
Really good content. Better audio needed on some of the lectures but really good overall
By Gourav S•
Aug 08, 2019
By Siddharth G•
Jan 11, 2016
I loved the concepts which were introduced in this course. Although this was clarified by the course professors at the start, I would have loved to attain deeper knowledge about the various quantitative aspects of the course involving predictive modeling.
By precious a•
Feb 11, 2019
I enjoyed all the classes on Predictive, Prescriptive and Descriptive analytics. Professors Fader and Bradlow's classes stood out for me though. I watched the videos, sometimes, twice and read their papers. Currently, I am trying to apply Prof. Fader's clumpiness metric to the analysis I am currently doing, and so far, I am seeing some positive results. Prof. Bradlow's examples all felt so real, and gave a broad insight into how many of these companies utilize business anlaytics. I'm still reading their papers, as well.
Props to Prof. Iyengar and his donor example- Helping me out at work. Props to Prof. Berman, as well, with his presciptive analytics lessons.
By Mohammed H•
Nov 22, 2016
I found this course productive and useful. Highly recommend it to people who are interested in learning 21st-century marketing. Thanks to Wharton School and Coursera for creating the course.
By Giancarlo P•
Mar 16, 2019
Basic course on how to get a basic knowledge and literacy on the subject. I would have liked more real-life oriented questions - the chapter about customer centricity (Fader) is more about theoretical accomplishments and publications by the course professors, with lots of theory in it more than "how do I get to solve important corporate day to day business problems with this kind of knowledge"?. But it's every university-level course flaw, I guess.
Letting this alone, great course.
By Abbal D•
Jun 16, 2018
Insightful and informative. Real life examples are ample. Could include more challenging quizzes and evaluation metrics.
By Jorge A•
Jun 24, 2019
Very good!!! Thank you
By Philip M•
Oct 02, 2016
It was a great course for getting the principles across, but would have liked a little more in depth approach.
By Xinwei L•
Feb 12, 2019
I got a broad view of basic business analytics, which is great. But some of the quiz is not that relevant to the lectures. I was confused by some of them. But for the overall course, not bad.
By Yingdong L•
Nov 22, 2018
Great lesson to learn about customer analytics. But I was expecting this course to be more practical. Maybe the professor can teach us how to analyze those data case by case.
By Casper B•
Feb 24, 2016
Good course and good introduction, lacking some more specific analysis tools if you only take this course instead of the whole specialization
By Raj D•
Oct 10, 2018
This course gave great insight hoe analytics can help to manage, and win over new customer and how effective it is for marketing!
By Vandana S•
May 16, 2017
Would like to view the answers which I have not correctly answered. Maybe these can e published the end of the course so that people don't misuse.
The content for Week 5 was the best and most appropriate from a marketing persons POV
By Robert B C•
Sep 29, 2015
By Himanshu D•
Feb 13, 2017
Good for the beginners who want to acquaint themselves with analytics in customer service area.
By Michael P•
Feb 13, 2017
Great introduction to customer analytics. It may not satisfy advanced learners, but if you are unfamiliar with the procedures behind collecting, reviewing, and acting on customer data, this course will definitely set you on the right path!
Nov 16, 2017
un curso muy bueno, práctico y acertado a la realidad actual. lo recomiendo
By Andrew M•
May 02, 2017
Much of the last two weeks was either unnecessary information, or the quizzes contained answers that were somewhat arguable in different contexts. Overall, a valuable course.
By Makam N•
May 06, 2019
Week 1 lecture, quality of lecture can be improved.
By Ahmed ( E•
Apr 03, 2018
I think it need more practical parts, the tools that can be used along with the techniques and best practices.
But the over all thing was very good.
By Felipe V•
Aug 13, 2017
Podría mejorar si tuviera más contenido aplicativo. Lo informativo está perfecto.