Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
By Tanuja B•
Nov 05, 2017
This course really gets you to challenge your skills at analysing data and the power that it holds.
I would recommend this course to practically everybody- you need to know your customer better!
Thank you for an amazing learning experience Wharton.
By Sanil S•
May 12, 2018
A basic course that provided me insights into Customer and Data analytics with real life case studies. I would recommend anyone into this field to take this course as it provides you an holistic view about customers and ways to analyse data sets.
Mar 23, 2016
Great insight, unfolded a high level yet detailed exposure into customer analytics, with all the resesarch going in the space and the near term and long term futuristic possiblities. Unfolded beyond regression analysis, with probabilistic models.
By Tang H•
Sep 04, 2019
The content is not as dense as I expected. Overall, all the professors are giving an incredibly clear framework of customer analytics. I learned a lot. Most appreciative for all the efforts and hard work of Prof. Iyengar, Bradlow, Fader, Berman.
By Le T H•
Oct 21, 2019
The course is really useful with fantastic way of lectures delivery. Many thanks to the Professors attending for sharing their professional but easy-to-understand knowledge about business analysis and how to apply it for marketing in practice!
By Nicole C•
Feb 04, 2019
A great introductory course. I had most of the material before so it was a good synthesis. If one has not had much of the material, it may be a bit confusing especially as the quizzes (especially #3) seem to presume more than lectures cover.
By Orlando J C E•
Dec 14, 2016
amazing course, insightful, practical application, and provides an excellent base for any company (small to big) on how to manage data efficiently and building the information that is really needed and can contribute to real results in revenue
By Mangesh S R•
Jun 26, 2020
This was a unique course for me. This course, unlike others, pushed me to think and answer quiz questions. It also gave multiple examples to know about how the content taught actually works in real life. I would say it's worth the time spent.
Apr 17, 2017
Very good program, comprehensive journey through past present and future of customer analytics and marketing analytics. Talking about past best practices, evolution and future of analytics. A recommended course for any marketing enthusiast.
Dec 27, 2019
I truly felt the gist of customer analytics in business organizations after undergoing this course. The skills I acquired are much needed to tackle any analytics based problem and it helps in developing a pragmatic mindset for the subject.
By ROHIT J•
Apr 29, 2020
Excellent course structure with well renowned professor from the Wharton college. I imbibed everything from this course in the best possible manner. I thanks all the professors to delivered their best input and I am very grateful to them.
By AMIT D•
Dec 01, 2019
Perfect course for those who want to explore the use of data for prediction of future which will help in optimization and finally in decision making. All five weeks were full of learning and examples add value to the theoretical concepts.
By Jelena H•
Feb 27, 2018
Bite-sized lectures. Easy to understand. The test are quite challenging and require research in addition to the slides and lectures. I do feel I learned the "b" of the basics and wish to dig deeper into marketing. Feel accomplished today.
By TJ N•
Nov 22, 2016
Great general overview of Customer Analytics. Techniques and examples are very relevant. Issues with not having options to download the video and transcribe of Week 3-5 for studying offline (Week 2 seems to have the options available).
By Jose C•
Mar 09, 2020
Me pareció excelente, y una introducción a un tema amplio e interesante, las lecturas y cursos fueron fáciles de seguir y bastante productivos. Me hubiera gustado hacer algunos modelos predictivos como ejercicio y más ejemplos reales.
By Javier S•
Oct 09, 2017
I really enjoyed this course. I learned a lot of things that I am able to put in practice at work. In addition, the new knowledge is allowing me to think differently about problems and how to effectively leverage data to resolve them.
Oct 23, 2019
I got great insights and practical knowledge by completing the course. The professors taught this course in a simple yet effective language. They've put in a lot of effort right from preparing material till delivering it! Kudos team!
By Ankit P•
Jun 11, 2017
Very structured course with excellent walk through the field of customer analytics. Lots of real life problem solving along with the theory behind it. This course will surely give a good insight and foundation to customer analytics.
By Pratham P•
May 04, 2016
The course is extremely insightful! With some of the videos, it would be really helpful to keep the images of data fixed in some corder of the screen. Personally this would have saved time in trying to back and forth with the slides.
By Vasu D•
Dec 14, 2015
Super course. Difficult to pass too as more than one answers look correct. Loved the last session that explains different areas where customer analytics makes a difference and the things that will come in near future. Enroll today!
By SRIDHAR K•
May 07, 2020
Very useful course, it helps you to understand value of the customer for an organization. It is presented very well. I really enjoyed doing it. The only concern is, part of the material looks dated, the content requires an update.
By Subramaniam B•
Apr 08, 2020
Really insightful course and nicely covered by the faculty. Great to link various aspects of customer analytics to impact on business revenue and profitability. Great course content and very clear instructions! Overall a 5 star :)
By Bature D•
Jul 18, 2019
The course content and presentation are very explicit for everyone to key in and learn. I learned a lot from the case studies and some examples given are things (in shopping) that has something to do with me personally unnoticed.
By Abhay N•
Jul 12, 2020
Excellent course! Helped me understand a lot about how analytics is being used to shape the future of marketing and how many industries are leveraging better availability of data to provide customers with exactly what they want.