This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Adhistya F•
The course taught me lots of things that I didn't get in a traditional analytics type in my country right now. Sessions which lectured by Prof. Erick was really amazing on how firms can utilize their customer data to make their business decisions better.
By Samer T•
This Course provides a solid understanding of what Customer Analytics is, from describing customer behavior, customer scoring using RFM Analysis and predicting the future to turnning it into effective actions.
Thank you Coursera for this amazing Course!
This course is practical, which gives a general picture on customer analytic work. It allows me to follow the directions in which I am interested to go deeper, meanwhile to start use the theory also the tool I learned in this course into my real work.
By Niharika J B•
I have learnt a lot from this course. However, I need to mention that there doesn't seem to be active discussions. Do professors answer queries. I asked one question, but since that wasn't answered, I did not ask more. I feel I am alone in the class!
By Prateek A•
The course is well planned and well executed. The course materials have a lot of effort in them, the professors have laid out the course in very simple terms keeping in mind the complex nature of the course itself. Was a wonderful experience for me.
By Edmund V•
Great introductory course to get one thinking about customers and data. I'm really happy I started with this course as a foundation to course before digging deeper into statistics and programming (R & Python) bringing the bigger picture into focus.
By Antonia J L•
I am totally new to Customer Analytics, this course is very helpful for me to build up the path for being an analyst in Customer Analytics. The course sessions are quite interesting and the materials are start-of-the-art. Very good course to follow!
By Hemant K V•
I consider myself fortunate to have completed the prestigious course of CUSTOMER ANALYTICS. It really enhanced to my knowledge to a great extent in terms of correct analysations of customers' behaviours, demands and other vital aspects of business.
By Tanuja B•
This course really gets you to challenge your skills at analysing data and the power that it holds.
I would recommend this course to practically everybody- you need to know your customer better!
Thank you for an amazing learning experience Wharton.
By Sanil S•
A basic course that provided me insights into Customer and Data analytics with real life case studies. I would recommend anyone into this field to take this course as it provides you an holistic view about customers and ways to analyse data sets.
Great insight, unfolded a high level yet detailed exposure into customer analytics, with all the resesarch going in the space and the near term and long term futuristic possiblities. Unfolded beyond regression analysis, with probabilistic models.
By Huiling T•
The content is not as dense as I expected. Overall, all the professors are giving an incredibly clear framework of customer analytics. I learned a lot. Most appreciative for all the efforts and hard work of Prof. Iyengar, Bradlow, Fader, Berman.
By hanh l•
The course is really useful with fantastic way of lectures delivery. Many thanks to the Professors attending for sharing their professional but easy-to-understand knowledge about business analysis and how to apply it for marketing in practice!
By Nicole C•
A great introductory course. I had most of the material before so it was a good synthesis. If one has not had much of the material, it may be a bit confusing especially as the quizzes (especially #3) seem to presume more than lectures cover.
By Orlando J C E•
amazing course, insightful, practical application, and provides an excellent base for any company (small to big) on how to manage data efficiently and building the information that is really needed and can contribute to real results in revenue
By Mangesh S R•
This was a unique course for me. This course, unlike others, pushed me to think and answer quiz questions. It also gave multiple examples to know about how the content taught actually works in real life. I would say it's worth the time spent.
By Nelson R•
was truly interesting to see how customer analytics is applied to business today especially using data at individual customer level to predict behavior, optimize revenues and finally take concrete steps to improve design, delivery, profits.
By ABHISHEK P•
The explanation of concepts by the faculty is very lucid, simple with very relevant examples that make it easy for people in business to relate and understand. I am now convinced that learning statistics need not be a boring episode. Thanks.
By Bea J L•
Thank you so much! This course is extremely great in learning Customer. It's mind blowing that made me think I'm ignorant after all these years. Again, I highly recommend this course to someone whose interested on knowing your customer more.
By Chirantan B•
Very good program, comprehensive journey through past present and future of customer analytics and marketing analytics. Talking about past best practices, evolution and future of analytics. A recommended course for any marketing enthusiast.
I truly felt the gist of customer analytics in business organizations after undergoing this course. The skills I acquired are much needed to tackle any analytics based problem and it helps in developing a pragmatic mindset for the subject.
By ROHIT J•
Excellent course structure with well renowned professor from the Wharton college. I imbibed everything from this course in the best possible manner. I thanks all the professors to delivered their best input and I am very grateful to them.
By AMIT D•
Perfect course for those who want to explore the use of data for prediction of future which will help in optimization and finally in decision making. All five weeks were full of learning and examples add value to the theoretical concepts.
By Jelena H•
Bite-sized lectures. Easy to understand. The test are quite challenging and require research in addition to the slides and lectures. I do feel I learned the "b" of the basics and wish to dig deeper into marketing. Feel accomplished today.