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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
10,847 ratings
2,366 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1826 - 1850 of 2,318 Reviews for Customer Analytics

By Sonal G

Jun 9, 2019

Deep theoretical course. Would loved have viewing more practical examples and applications.

By Angel T

Jul 23, 2017

Very good course, the only issue was that some presentations were not available to download

By Seungsu Y

Aug 16, 2016

This course is pretty helpful to me, but I need more like how to analyze data for customers

By Smit C

Jul 13, 2020

that was the nice course and little bit of code needs to be there for better understanding

By Saras C

Jun 25, 2019

Nicely designed course with a theoretical knowledge about the field of Customer Analytics.

By Jyoti G

Jan 13, 2019

Very deep explanation about each point throughout the course along with relevant examples

By Albert N

Feb 21, 2016

Slow starting course, but picks up towards the end. Builds a great interest in Analytics

By Ram R

Sep 26, 2015

Good course. Week 5 content was the best. Week 1-4 were too theoretical and lacked depth.

By Anyamene, K I

Nov 24, 2017

It was a wonderful experience and really insightful. I'm really glad I took this course.

By Daniel M

Aug 22, 2017

Really good content. Better audio needed on some of the lectures but really good overall

By arup k d

Nov 25, 2015

Wonderful information provided with real time examples. Course is very appealing.! KUDOS

By Bala C K S

Jan 30, 2020

Shown various analytics models with clear explanation & representation of graphs & Pics

By Kim B

Jan 17, 2021

Content was great. I wish I had learned more about the modeling as part of the course.

By Ali H

Dec 13, 2015

I love this course, but it needs more content and videos especially on modelling part.

By Ghassan W

Feb 19, 2016

Too much theory at the beginning and qualitative description for an analytics course!

By Mayank D

May 22, 2019

More Technical Details will help to understand the theory part what we just learned

By Kshitij V

Mar 22, 2021

The course is brilliant but the opportunities to exercise the topics is very less.

By Lucas

Dec 12, 2017

The course is good! But we don't have our questions/doubts answered in the forums.

By joaquin g

Sep 25, 2020

Muy interesante sobretodo las partes donde se explican casos reales como ejemplos

By Adetokunbo K

Sep 20, 2020

This is an excellent course that provides insight into maximizing customer value.

By Nada S

Aug 5, 2019

Very informative course but it is mostly theoretical, lacking the practical part.

By Samuel M P

Jul 17, 2018

Week 4 is not so complete, probably is better to extend week 3 and shorten Week 4

By Koen V

Oct 13, 2017

Prescriptive lecture was difficult to follow, while the subject wasn't that hard.

By Felipe V

Aug 12, 2017

Podría mejorar si tuviera más contenido aplicativo. Lo informativo está perfecto.

By Amit H

Feb 21, 2021

Wonderful summary content . Could have been bit elaborate with some assignments.