Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

11,271 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Filter by:

1926 - 1950 of 2,404 Reviews for Customer Analytics

By Saad A A

Oct 16, 2019

I really get the benefits i wanna....this course is really good for beginner

By Ayrton C

May 16, 2019

Great Content! Would be nice if we could get more of the technical material.

By Joaquín g

Nov 16, 2017

un curso muy bueno, práctico y acertado a la realidad actual. lo recomiendo

By mithun a

Apr 22, 2020

Some practical problems to solve along as a part of course would be great.

By Stephen F

Mar 9, 2019

Excellent course. Learned a lot about modern day marketing with analytics.

By Shasidhar K

Jan 2, 2018

Very informative and educational. More practice examples would be helpful.

By Franco R M

Oct 20, 2016

Great for introduction. If you are looking to learn concepts, its awesome.

By Bharat S

Sep 22, 2016

Great course to understand what customer means to a company with examples.

By Shubham S

Oct 31, 2016

Extremely beneficial and intuitive course. Quizzes were also fun to give.

By Arjun G

Jul 3, 2016

Good introductory course on Business Applications of Customer Analytics !

By sina j

Mar 28, 2016

very informative , I really enjoyed the course and recommend it to others

By Lee J Y

Feb 27, 2017

Excellent course that provide you an overview of the customer analytics.

By Varad V

Oct 13, 2015

It should have involved a bit more of detail in the individual analyses.

By Guillaume G

Dec 14, 2021

Excellent course with concrete examples. Can be too academic at times.

By Neha D

Jun 22, 2020

The course must have some software training to use customer analytics.

By Meena R

May 25, 2020

Well presented! However, the course needs some of the aspects updated.

By Pakshal G S

May 8, 2020

Great Content. The Course could be made a little bit more interesting.


Sep 30, 2019

Course is really good. A little more in-depth details could be given.

By Jaime L

Mar 6, 2019

Nice introduction. I wish that it were a little bit more skills based.

By Harish G

Apr 16, 2020

It was great. I got a good nag of what exactly customer analytics is.

By Zhilin L

Mar 29, 2020

A useful course that introduces us to the world of customer analytics

By Aviral S

Mar 29, 2020

More discussion on predictive models would add value to the learning.

By Tanos R L F

Feb 23, 2019

Very complete introduction to Costumer Analytics with clear examples.

By Vivek G

Jan 6, 2019

Good course to learn about how various firms analyze their customers.

By Stephan M

Aug 22, 2020

Very good content and forward overlook of future marketing evolution