This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Pinko W•
The professors can better provide some demonstration or explanation for the quiz answers. Or some online mentor support would make this online course even more effective and beneficial to our learners .
By Tim B•
Very interesting course and well presented. I particularly loved the final week presented by Eric, looking at case studies and discussing how customer analytics is being applied now and into the future.
By Muhammad S R•
The course obviously interesting and a lot of things are explored under the paradigm of Consumer analytics. However, the course may more resourceful if more formula and maths calculations are embedded.
Some of the quiz questions are really hard to answer even if you review the course materials for several times. I believe those sets of questions may not be necessarily related to the course presented.
By Bhavesh G•
It had glad opportunity for me to learn this from this greate professors. Before learning course i am very confused about customer analytics and predictions. But now i everything understand about this.
By Juan S B•
Bastante interesante, especialmente cuando se ven las aplicaciones reales que existen de diferentes marcas a nivel mundial. Me gusto mucho para ser mi primer curso y pocas cosas malas que decir de el.
By Katherine M•
I enjoyed the content. Some of the professors were more concise than others. I would prefer more slides that watching professors talk. I am looking forward to the other classes in this specialization.
By Rachel F•
The material was interesting, current and communicated clearly. However, i did feel that some of the quiz questions were poorly phrased which created confusion. Would certainly recommend it to others.
By Gede T L•
Good course for starting to know the important of data and how to manage that into customer development - customer analytics. The presentation really clear combine with explanation from the lecturer.
By Jason L•
Good intro to the course. Would like it if the course had more use cases or technical skills taught, just so we can use the knowledge learned in real life situations. But the overall course is great!
By Dylan C M•
Great introduction to concepts. I value these courses because they hold the potential to optimize education and provide skills that will be necessary and essential for today's and tomorrow's markets.
By Aman D•
In 3rd week Video ,there is less content.Also some question cant be answered though there is no explanation given in video syllabus(Questio_ Genuine data mining Technique) as asked in assignment
By Morgan S•
Interesting look at how analytics can be used at the individual customer level. Not intended to help participants do the actual data work, but good for providing awareness about what is possible.
By Trang N D N•
The first lecturer sounds boring, but the quality of other lectures is increasing. I enjoy the last lecture most where I can see the real value of analytics in business. Thanks for a nice course.
By SATISH K•
Good course, however very theoretical, but i guess thats the objective, to give an overview into Customer Analytics. It would be good to have the quizzes a bit more quantitative than Qualitative
By Marco V•
It was great, but the last week went pretty fast. Too much information and I felt there wasn`t enough analysis to understand better the situation. But overall, it covers pretty good the subject.
By Voloboy E•
The undoubted plus is comprehensible for learners content. A big thank you for that!
But in my opinion course is also too abstract, it may be better to give more practical examples of data usage.
By Xinwei L•
I got a broad view of basic business analytics, which is great. But some of the quiz is not that relevant to the lectures. I was confused by some of them. But for the overall course, not bad.
By Gabriel H•
The course is good, but could be improved by adding more structure to the content and by correcting the tests. week 2 and 5 tests have questions that weren´t explained in the videos/readings.
By c k v•
I have two comments
The prescriptive analytics content is very weak. Also the quiz for predictive analytics contains questions not covered in the content (eg. diagnostic on a model's validity)
By John E•
Was really interesting...but the predictive Analysis part wasn't well detailed, the clumsiness was something else. I mean the illustrations and all. But all the same,it was really impactful.
By Mohammed H•
I found this course productive and useful. Highly recommend it to people who are interested in learning 21st-century marketing. Thanks to Wharton School and Coursera for creating the course.
By Sam E•
I learned new information on how to look at customer data and evaluate customer loyalty. I am not sure how I will use this information, but it may be valuable in models I may need to build.
By Kareem E•
Course provides the essential information on the topic from a top level, providing a broad range of knowledge, however it doesn't go into depth as to how to execute the models discussed.
By Octavian C•
Good eye-opener for the theme. Definitely a starting point for either people interested in pursuing this career, but also for consume to better understand the business world around them.