The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
This course is part of the Social Media Marketing Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Social Marketing
- Social Network
- Social Media Marketing
- Social Media
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Social Marketing
Social Trends
The Business of Social
Social Overview
Reviews
- 5 stars73.55%
- 4 stars19.24%
- 3 stars4.52%
- 2 stars1.36%
- 1 star1.31%
TOP REVIEWS FROM WHAT IS SOCIAL?
It's good and inspiring.
But I would say the contents covered are a little general.
However, I would expect this whole specification will help me go deeper into social media marketing.
This class has been an eye opener for me thus far. I'm enjoying learning all the how to of Social Media. I am looking forward to getting through all the MOOC's and start my new career online.
a very useful and helpful guide to starting your online social media specialization. this course teaches you how to use the theoretical part of the strategy and applying it for your benefit.
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
About the Social Media Marketing Specialization

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