John Wiley & Sons

AI for Business, Creativity, and Development

John Wiley & Sons

AI for Business, Creativity, and Development

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Advanced level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Advanced level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Implement AI tools to personalize the customer experience in various sectors.

  • Build custom AI solutions to enhance productivity and business growth.

  • Utilize AI for strategic advantage in creative industries and software development.

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Recently updated!

June 2026

Assessments

9 assignments

Taught in English

91%

of learners achieved a positive career outcome

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There are 9 modules in this course

This module introduces how generative AI tools can enhance coding productivity, assist with syntax, and support learning new programming languages. Learners will explore practical applications such as AI-assisted CRUD operations, code generation, and pair programming, while also considering the benefits and cautions of using AI in programming and education.

What's included

1 video6 readings1 assignment

This module introduces learners to leading AI-powered coding tools, including GitHub Copilot, Tabnine, and Replit. You will gain hands-on experience setting up, configuring, and using these tools to boost your coding productivity and streamline your workflow.

What's included

1 video5 readings1 assignment

This module introduces learners to prompt engineering techniques for enhancing AI chatbot interactions, explores popular chatbot platforms like GitHub Copilot and ChatGPT, and guides you through building your own chatbot using the OpenAI API and Gradio. By the end, you'll understand how to interact with and develop applications powered by large language models.

What's included

1 video5 readings1 assignment

This module guides learners through the process of transforming structured requirements into functional prototypes by leveraging both AI-assisted and manual coding techniques. You will explore best practices for prompt design, blending AI-generated and hand-written code, and addressing non-functional requirements such as security and scalability. Practical tips for testing, integration, and iterative improvement are also covered.

What's included

1 video7 readings1 assignment

This module introduces key AI tools that enable businesses to deliver personalized customer experiences, such as sentiment analysis, recommendation engines, and chatbots. Learners will discover how these technologies enhance engagement, streamline support, and provide tailored recommendations throughout the customer journey.

What's included

1 video4 readings1 assignment

This module introduces learners to practical applications of AI in digital marketing, including competitor analysis, brand enhancement, conversion optimization, paid advertising, and KPI tracking. Participants will discover how AI tools can streamline business growth strategies and improve marketing outcomes.

What's included

1 video5 readings1 assignment

This module introduces the fundamentals of conversational AI chatbots in customer service, including their benefits, methods for measuring ROI, and strategies for ethical personalization. Learners will also explore best practices for designing effective chatbot interactions to enhance customer satisfaction.

What's included

1 video5 readings1 assignment

This module guides learners through the process of building custom copilot agents using Microsoft Copilot Studio. You will explore how to configure generative AI, utilize templates, and refine agent responses for effective task automation. Practical exercises will help you test and enhance your agents using various knowledge sources.

What's included

1 video2 readings1 assignment

This module guides learners through the process of creating custom agents and plugins in Copilot Studio to extend the functionality of Microsoft Copilot. You will explore different methods for building plugins, understand their use cases, and see practical examples of plugin integration in both personal and organizational settings.

What's included

1 video3 readings1 assignment

Instructor

Wiley Skills Network
John Wiley & Sons
103 Courses5,482 learners

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