Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.


Digital Transformation


Digital Transformation
This course is part of Leading the Modern Day Business Specialization



Instructors: Michael Lenox
194,377 already enrolled
What you'll learn
The underlying economics of innovation, technology, and market disruptions
The pros and cons of current digital technologies driving advancement
How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
Skills you'll gain
- Digital Transformation
- Digital Analysis
- Emerging Technologies
- Business Economics
- Data Strategy
- Innovation
- Business Technologies
- Process Development
- Technology Strategies
- Organizational Development
- Competitive Analysis
- Business Transformation
- Market Dynamics
- Business Strategy
- Change Management
- Corporate Strategy
- Market Opportunities
Details to know

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- 5 stars
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- 4 stars
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- 3 stars
1.77%
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Reviewed on May 24, 2019
The course material is fantastic and was delivered capably by the instructors. the interviews with the experts were value adds and provided good insights into the application of the concepts.
Reviewed on Apr 19, 2020
Wonderful experience of getting to learn about the Digital transformation / trends & to be introduced to the newer technologies that can potentially change the world we live in - now & for
Reviewed on Apr 27, 2020
Amazing course explaining the 5Ws of Digital Transformation. It explained how disruption and digitization can be made at core. Definitely it enhances my perspective on Digital Transformation.
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