This course develops the communication behaviours that support persuasive, trust-based negotiation. Learners explore how active listening, questioning and clarification help uncover buyer needs, concerns and decision criteria before moving into more persuasive dialogue.

B2B Sales: Communication And Buyer Influence

B2B Sales: Communication And Buyer Influence
This course is part of B2B Sales: Negotiation, Deal Closing And Buyer Influence Specialization

Instructor: The Expert Academy
Access provided by National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”
Recommended experience
What you'll learn
Use active listening to understand buyer priorities, concerns and decision criteria.
Apply ethical persuasion techniques in negotiation and sales conversations.
Build trust through body language, rapport and professional presence.
Frame value clearly during persuasive negotiation dialogue.
Skills you'll gain
- Verbal Communication Skills
- B2B Sales
- Influencing
- Negotiation
- Communication
- Rapport Building
- Price Negotiation
- Sales
- Active Listening
- Composure
- Psychology
- Non-Verbal Communication
- Meeting Facilitation
- Sales Strategy
- Communication Strategies
- Trustworthiness
- Sales Presentations
- Value Propositions
- Business Communication
- Sales Presentation
Details to know

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11 assignments
August 2026
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There are 6 modules in this course
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Chaitanya A.
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The Expert Academy

The Expert Academy

