¿Está familiarizado con las campañas de comunicación de marketing? Aprenda más sobre este pilar clave del marketing mix y utilícelo para dar el empujón que su producto o servicio necesita. Con este curso comprenderá las cuestiones más importantes a la hora de planificar y evaluar estrategias y ejecuciones de comunicaciones de marketing para crear marcas valiosas y ganar consumidores.
Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más
Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más
This course is part of Implementación del Marketing Mix Specialization
Instructor: Eda Sayin
Access provided by Abu Dhabi National Oil Company
24,630 already enrolled
Gain insight into a topic and learn the fundamentals.
711 reviews
Beginner level
No prior experience required
Flexible schedule
7 hours to complete
Learn at your own pace
97%
Most learners liked this course
What you'll learn
Defina qué son las Comunicaciones Integradas de Marketing (CIM) y aprenda cómo funciona el proceso de marketing.
Conozca las teorías sobre el funcionamiento de la publicidad y la toma de decisiones de los consumidores.
Descubra los enfoques teóricos del diseño publicitario y conozca las estrategias de mensaje, los atractivos publicitarios y los marcos de ejecución.
Conocer los elementos, las últimas tendencias y las herramientas utilizadas para una combinación de comunicaciones de marketing.
Skills you'll gain
- Digital Marketing
- Marketing Communications
- Public Relations
- Digital Advertising
- Campaign Planning
- Advertising
- Brand Management
- Communication
- Advertising Campaigns
- Communication Planning
- Brand Strategy
- Integrated Marketing Communications
- Marketing Budgets
- Marketing
- Marketing Planning
- Online Advertising
- Marketing Management
- Social Media Marketing
- Branding
- Brand Loyalty
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Implementación del Marketing Mix Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Showing 3 of 711
DR
Reviewed on Jan 14, 2020
Es bastante accesible la forma en que esta organizado el curso, con vídeos cortos que focalizan el tema y es mas fácil concentrar la atención en ellos
AV
Reviewed on Feb 18, 2020
Excellent course for understanding the basics of the integrated marketing communications campaign and the new trends, such as digital & social media marketing.
A
Reviewed on Sep 16, 2020
excelente. Aunque me gustaría que fuese más dinámico, dado que es un tema que abarca muchos puntos que son interesantes pero por la forma en como lo explican, no logra captar la atención del todo.
