Coursera

Product Strategy in the age of GenAI Specialization

Coursera

Product Strategy in the age of GenAI Specialization

GenAI Product Strategy.

Strategic Insights for Market Impact

Phil Gold
Starweaver
Vanesa Robles

Instructors: Phil Gold

Access provided by ExxonMobil

1,823 already enrolled

Get in-depth knowledge of a subject

from 138 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 138 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Utilize GenAI tools to enhance product prototyping and insights.

  • Develop strategic product lifecycle management and planning.

  • Drive business innovation through collaborative leadership and AI integration.

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Taught in English

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Specialization - 10 course series

Fundamentals of Product Strategy

Fundamentals of Product Strategy

Course 1, 2 hours

What you'll learn

  • Create a compelling Vision and Objectives for your product

  • Analyze your product’s environment to fuel your product strategy

  • Identify, define and prioritize your product’s strategic options

Skills you'll gain

Category: Prioritization
Category: Customer Insights
Category: Product Strategy
Category: Business Strategy
Category: Strategic Decision-Making
Category: Strategic Prioritization
Category: Competitive Analysis
Category: Team Motivation
Category: Market Analysis
Category: Strategic Thinking
Category: Regulatory Compliance
Category: Customer Analysis
Category: Product Marketing
Category: Product Management
Category: Goal Setting
Category: Market Dynamics

What you'll learn

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Skills you'll gain

Category: Strategic Thinking
Category: New Product Development
Category: Innovation
Category: Product Lifecycle Management
Category: Strategic Decision-Making
Category: Product Marketing
Category: Communication
Category: Product Management
Category: Case Studies
Category: Team Oriented
Category: Digital Media Strategy
Category: Data-Driven Decision-Making
Category: Market Analysis
Category: Data Analysis
Category: Product Strategy
Category: Cross-Functional Collaboration
Category: Market Data
Category: Initiative and Leadership
What is Product Lifecycle Management?

What is Product Lifecycle Management?

Course 3, 2 hours

What you'll learn

  • Identify the principles of PLM.

  • Apply the steps for effective PLM implementation.

  • Identify ways to overcome PLM challenges.

  • Apply the integration of PLM with business strategy.

Skills you'll gain

Category: Product Lifecycle Management
Category: Process Management
Category: Business Strategy
Category: Competitive Analysis
Category: Innovation
Category: Product Management
Category: Technology Strategies
Category: AI Product Strategy
Category: Business Process
Category: Product Planning
Category: Product Improvement
Category: Strategic Planning
Category: Product Strategy
Category: Project Implementation
How to Build a Product Flow Diagram

How to Build a Product Flow Diagram

Course 4, 2 hours

What you'll learn

  • Develop a Go-to-Market Strategy and analyze the customer journey.

  • Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.

  • Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.

Skills you'll gain

Category: Journey Mapping
Category: Product Flow Diagram
Category: Diagram Design
Category: Product Planning
Category: Continuous Improvement Process
Category: Product Improvement
Category: User Feedback
Category: Process Flow Diagrams
Category: Analysis
Category: Customer Analysis
Category: New Product Development
Category: Decision Intelligence
Category: Go To Market Strategy
Category: Customer experience improvement
Category: Product Development
GenAI for Prototyping Basics

GenAI for Prototyping Basics

Course 5, 3 hours

What you'll learn

  • Utilize Generative AI tools for creating prototyping outlines.

  • Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

  • Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

Skills you'll gain

Category: ChatGPT
Category: AI Workflows
Category: Canva (Software)
Category: Functional Design
Category: AI powered creativity
Category: Creativity
Category: Generative AI
Category: Prototyping
Category: Automation
Category: Artificial Intelligence
Category: Adobe Firefly
Category: AI Integrations
GenAI for Customer Insights

GenAI for Customer Insights

Course 6, 3 hours

What you'll learn

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

Skills you'll gain

Category: Customer Insights
Category: Generative AI
Category: User Feedback
Category: Data Analysis
Category: AI Personalization
Category: Predictive Analytics
Category: Business Intelligence
Category: Data-Driven Decision-Making
Category: Customer Analysis
Category: Customer Engagement
Category: Customer experience strategy (CX)
Category: Artificial Intelligence
Category: Customer experience improvement
Category: Trend Analysis
Design Thinking for Innovators

Design Thinking for Innovators

Course 7, 2 hours

What you'll learn

  • Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

  • Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

  • Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

  • Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

Skills you'll gain

Category: Design Thinking
Category: Empathy
Category: Ideation
Category: Overcoming Obstacles
Category: Process Management
Category: User Feedback
Category: User Research
Category: Human Centered Design
Category: Organizational Change
Category: Business Process
Category: Innovation
Category: Creative Problem-Solving
Category: Business Solutions
Category: Creativity
Category: Service Design
Category: Business Transformation
Business Innovation: Prototyping, Markets, Strategy

Business Innovation: Prototyping, Markets, Strategy

Course 8, 2 hours

What you'll learn

  • Analyze the importance and levels of business innovation.

  • Apply a model to generate opportunities for business improvements.

  • Implement prototypes strategically while managing resources and embracing failure.

Skills you'll gain

Category: Innovation
Category: Business Strategy
Category: Resource Allocation
Category: Product Development
Category: Strategic Thinking
Category: New Product Development
Category: Entrepreneurship
Category: Critical Thinking
Category: Ideation
Category: Market Opportunities
Category: Resource Management
Category: Business Research
Category: New Business Development
GenAI for Product R&D Teams

GenAI for Product R&D Teams

Course 9, 3 hours

What you'll learn

  • Understand the basics of GenAI and its transformative impact on the product R&D team.

  • Apply Identify key GenAI tools and techniques applicable to product development processes.

  • Explore innovative strategies for integrating GenAI into the R&D lifecycle.

Skills you'll gain

Category: Generative AI
Category: AI powered creativity
Category: Process Development
Category: New Product Development
Category: Product Development
Category: Responsible AI
Category: Innovation
Category: Ethical Standards And Conduct
Category: Project Management
Category: AI Integrations
Category: AI literacy
Category: Prompt Engineering Tools
Category: AI Enablement
Category: AI Product Strategy
GenAI for Product Managers

GenAI for Product Managers

Course 10, 2 hours

What you'll learn

  • Identify the capabilities of GenAI for basic role-specific Product Manager functions.

  • Experiment with GenAI to determine how it can streamline your work as a Product Manager.

  • Deploy strategies to integrate GenAI into product management with human oversight and accountability.

Skills you'll gain

Category: Responsible AI
Category: Generative AI
Category: Ideation
Category: Prototyping
Category: AI Personalization
Category: Product Automation
Category: Market Analysis
Category: Product Management
Category: Product Lifecycle Management
Category: AI Product Strategy
Category: Agile Product Development

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Instructors

Phil Gold
Coursera
9 Courses33,298 learners
Starweaver
Coursera
568 Courses1,144,754 learners
Vanesa Robles
3 Courses17,739 learners

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Coursera

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