This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.
How Technology Will Shape Marketing with Jagdish Sheth
How Technology Will Shape Marketing with Jagdish Sheth
This course is part of Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
Instructor: Jagdish Sheth
Access provided by DBS Bank
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
7 hours to complete
Flexible schedule
Learn at your own pace
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Shareable certificate
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Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
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